CMSWire

JULY 1, 2025

The Gist Planning is flawed. Traditional marketing plans assume stability but fall apart in fast-changing markets. Marketers should iterate, adapt and seek feedback instead of following fixed paths. Going without a plan would be ridiculous. Here’s why marketers need a more adaptive approach.

Sitefinity 106

Sitefinity Marketing Budget Digital Experience Platform Enterprise Management 106

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. The average marketing budget is 7.7% Instead, approach strategy and tactics from a holistic standpoint.

Budget Programs 127

Budget Programs Marketing Budget Paid Search Agency Advertising Agencies 127

The Marketing Blender

AUGUST 23, 2024

What is an outsourced CMO? It’s a fractional or part-time marketing executive with the ability to build revenue, reputation, and resilience for your brand and your business. However, for many organizations, the cost and resource implications of hiring a full-time CMO may not be feasible or strategically necessary.

CMO 52

CMO Marketing Budget Work Management Advertising Agencies 52

Marketri

SEPTEMBER 18, 2024

As a business owner or CEO, you know that the changing seasons bring not only cooler breezes and football games but also the crucial task of setting your annual marketing budget. Over my many years of participating in the budgeting process, I’ve seen some great ways to approach it, and plenty of opportunities for refinement.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Budget Programs Lead Ranking 62

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Website Traffic.

Cost per Lead 321

Cost per Lead ROMI CPL Churn Rate 321

Orange Owl Blog

AUGUST 1, 2024

Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs.

CMO 52

CMO Enterprise Management Work Management Marketing Management 52

Marketri

OCTOBER 9, 2024

Instead, a fractional marketing agency applies the appropriate resources at any given point in your marketing journey, based on your goals and objectives. Fractional marketing is especially effective for mid-sized companies that can’t devote a disproportional amount of the marketing budget on FTEs.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Top of Funnel Sales Management 62

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Unbound B2B

MAY 12, 2025

What is the difference between demand creation vs demand capture? How do you break down key differences and know which one to use in your B2B marketing strategy? UnboundB2B: How do you break down the key differences between demand creation and demand capture? And how do they fit into an effective B2B marketing strategy?

Marketing Budget Creation 52

Marketing Budget Creation Demand Marketing Budget Sales Qualified Leads 52

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Nothing will reveal the truth of marketing as a powerhouse of effectiveness like the simple act of forecasting its business value. B2B marketing is a great example. headwinds and tailwinds).

Forecasting 117

Forecasting Planning Paid Search Agency Advertising Agencies 117

Marketri

JUNE 19, 2025

Remember the days when your marketing only needed to generate awareness, build interest, and get your buyer to consider your product? Then your sales team swooped in and took it from there. Now marketing does much more of the heavy lifting before a buyer is ready and willing to engage with sales. (IF

Top of Funnel 62

Top of Funnel Paid Search Agency Planning Marketing Budget 62

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Sage Marketing

JUNE 24, 2025

Companies With Strong Alignment Are 2x More Likely to Achieve Over 5% Growth Let’s talk about the business breakup nobody’s discussing, the widening rift between CEOs and CMOs. McKinsey’s latest research , highlighted in Adweek , found that CEO-CMO alignment dropped by 20% between 2023 and 2025. CMOs feel sidelined. The fallout?

CMO 52

CMO Cost per Acquisition Marketing Budget Thought Leadership 52

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Figure Out How Marketing Spend Aligns with Business Goals.

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. According to Gartner , global B2B marketing budgets hit 9.5% Budget Cuts and Restructuring: Gartners 2023 CMO Spend Survey showed that marketing budgets have dropped to 8.2%

Ideal Customer Profiles 71

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 71

Zoominfo

JANUARY 14, 2022

But before you can ask for more resources, you need to properly manage the budget you already have. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes. Easier said than done, right?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs Marketing Qualified Leads 100

CMSWire

JUNE 11, 2025

Economic uncertainty, volatility, inflation and shifts in consumer behavior have introduced new challenges that make it harder for chief marketing officers to justify and secure marketing budgets. Because there’s increased pressure to prove ROI quickly, some are turning to unconventional measures (i.e.,

Marketing AI 62

Marketing AI Budget Programs Sitefinity Marketing Budget 62

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Inbox Insight

MAY 6, 2025

” B2B buyers typically spend around 10 hours per month researching solutions during a six-month sales cycle. Thought leadership plays a crucial role in this process. Hicks highlights a common pitfall: focusing too much on bottom-funnel activities at the expense of top-of-funnel nurturing.

Demand Generation 52

Demand Generation Ideal Customer Profiles Paid Content Top of Funnel 52

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Management 98

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

CMSWire

JUNE 13, 2025

If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp. Advertising budget planning gets more complex.

Enterprise Management 99

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 99

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. As marketers, we must be prepared for challenges to our budgets. However, marketers shouldn’t be afraid to make the case to future-proof their business, even in difficult times.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Marketing Insider Group

APRIL 26, 2021

The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Make Short-Term Plans. Likely, your messaging, offerings, how you run your marketing team, and how you interact with customers have all changed in some way. Less stress.

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

Vision Edge Marketing

DECEMBER 13, 2022

The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. The best place to start is to understand the purpose of a budget. Let’s explore why.

Budget Programs 264

Budget Programs Allocation Trade Show Marketing Budget 264

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. Velocity & Shortening Your Sales Cycle.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

CMSWire

JUNE 9, 2025

Central AI orchestration platforms help organizations track, audit and manage AI decisions while reducing risk. A modular, API-first design allows brands to scale AI decisioning without getting locked into rigid systems. We've got you covered. Has Your Martech Stack? Governance simplifies control. Composable architecture future.

Marketing AI 62

Marketing AI Enterprise Management Sitefinity Digital Asset Management 62

Marketri

MAY 28, 2025

Youre scrutinizing spending across every function, including marketing. How do you manage your marketing budget in 2025? How do you scale your marketing to drive growth with limited resources? Are there better alternatives to hiring a full marketing team? Few marketers are truly skilled at both.

Top of Funnel 62

Top of Funnel Planning Paid Search Agency Work Management 62

Martech

SEPTEMBER 14, 2023

Executives can also convince themselves that sales will provide enough “air cover.” Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 133

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 133

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100