Being a Marketer Is Hard.
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SEPTEMBER 14, 2020
That’s 96,000 cold calls, templated emails and Linkedin requests per year!) Like I said, being a marketer is hard, which is why when ABM came along in the early 2000s promising a smarter way of doing things, we all lined up. That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall.
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