CMO Digital Transformation Gartner Sales Management 
ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.
ANNUITAS
DECEMBER 11, 2023
But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.
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Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.
Onalytica B2B
JANUARY 8, 2019
I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.
chiefmartech
OCTOBER 31, 2022
Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
ClickZ
SEPTEMBER 16, 2020
It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. Scott Brinker, calls the phenomenon, of marketing teams evolving at a pace slower than the technology advances “ martech’s law ” and labels it the “greatest management challenge of the 21st century.”.
ClickZ
DECEMBER 10, 2019
Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients. Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line.
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