DemandBase

MAY 21, 2020

Demand Generation. As Chris Golec says in his book Account-Based Marketing , “ABM uses technology, but it is ultimately a strategy. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. VP Marketing / CMO. Demand Generation.

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Engagio

JANUARY 20, 2024

. “Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts. .”

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. Director of Demand Generation @ ThoughtSpot.

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DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

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Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. CMO at Uberflip | LinkedIn. (Tag me if you have done anything exceptional.)

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DemandBase

APRIL 27, 2020

For example, the way that a sales development rep applies ABM is different from how a CMO may apply ABM. Director, Channel and Partner Marketing, Demandbase. I target my partners to help me convert my target accounts. Normally, this means that I create a list of target partners within my total ecosystem.

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Engagio

OCTOBER 30, 2023

Falling asleep at the wheel While Generative AI is immensely powerful in some tasks, it fails completely or subtly in others. It’s great at turning CMO challenges into a lyrical poem , but it’s terrible at math and I’ve never been able to get it to return something that fits a specific word count. appeared first on Demandbase.

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Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Refreshing!

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Account Based Marketing ABM DemandBase Budget Programs 69

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? Sadly, summer has come and gone and with that, my internship has too.

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Account Based Marketing DemandBase ABM Marketing & Strategy 40

Engagio

NOVEMBER 13, 2017

In this session, Jon Miller, CEO of Engagio, and Kirk Crenshaw, CMO of Traackr, explained why ABM is quickly becoming the next big thing in B2B marketing. 2) Account-Based Marketing: From Strategy and Plans to Execution and Insights. ABM is about being targeted and focused – honing in on the best accounts for the business.

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Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

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DemandBase

JUNE 23, 2020

Strategic Account Director, BusinessOnline. The term “account-based marketing” has become a mainstream strategy for B2B marketers. They use it to target high-value customers with personalized messaging across various channels, like ads and direct mail. Eva Jackson , Director of Demand Generation, PFL. Direct Mail.

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DemandBase

JANUARY 3, 2019

We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. Argyle CMO Forum. Forbes CMO Summit. January 31, San Francisco, CA.

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Conference Account Based Marketing B2B Marketing B2B 55

KoMarketing Associates

SEPTEMBER 16, 2020

Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. In “one to one” ABM, the program may only target 10-50 prospects. It is an entire sales funnel personalized for the buying team of each account you target.

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ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Terminus

NOVEMBER 11, 2015

The key to flipping the funnel is to focus on accounts, target key decision makers, and advertise to them on their terms. Some questions you may be asking yourself are: How do you choose the accounts to focus on out of your entire salesforce? What makes one account more interesting or profitable than another?

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Account Based Marketing Demand Generation Planning Ad Building 20

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. ABM stands for Account-Based Marketing. ABM maturity drives growth by targeted growth-based models.

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Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. Demandbase. In mid-2018, the company introduced its intent-based targeting capabilities. DiscoverOrg.

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Intent Data Intent Bombora Marketing AI 40

Engagio

JANUARY 7, 2019

The more B2B marketing organizations narrow their focus on the right customers, work closely with sales at every stage of the buying journey, and help to build consensus amongst the internal buying committee at those target accounts, they’ll improve their impact and results. Peter Isaacson , CMO, Demandbase.

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Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

PathFactory

FEBRUARY 21, 2019

What Industry Experts Have To Say About #B2BMX – a compilation of publications, brands and influencers — including @Forbes , @MxGroup , @Demandbase , @Bizzabo , and many more including myself. link] #B2B #marketing #CMO @B2BMX @DG_Report. He’s also one of the CMO mentors at this year’s B2BMX. Justin Keller.

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Twitter Account Based Marketing ABM B2B Thought Leadership 40

DemandBase

FEBRUARY 18, 2020

ABM and Demand Generation: Taking a Blended Approach. Speaker: Robert Paterson, Principal Analyst, Account-Based Marketing, SiriusDecisions. Speaker: Kelly Borter, Director, Industry Demand Generation, Salesforce. Speaker: Peter Isaacson, CMO, Demandbase. Date: Tuesday, February 25th.

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Account Based Marketing B2B Marketing DemandBase Work Management 10

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question.

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Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. Now – it’s time to flip that funnel on its head. Expansion in action.

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Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Heinz Marketing

JULY 23, 2018

So, every one on my team, from our designers to our content people, to our demand generation folks, certainly are measured on the overall marketing teams contribution to opportunities and to revenue to the company. And prior to that I was with Demandbase , B2B targeting and personalization platform.

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Engagio

OCTOBER 13, 2021

The enhanced evaluator is based on Jon Miller’s, CMO of Demandbase, evaluation of ABX technology in his book The Clear & Complete Guide to Account-Based Experience (ABX). To get these technologies ABM ready, you’ll need to customize them to focus on your target account list. Here’s why.

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Account Based Marketing DemandBase Tips ABM 83

Engagio

MAY 21, 2021

ABX is a super-efficient strategy that targets 100 percent of your time, budget, and effort on the named accounts your company decides have the greatest potential. It’s a model that targets only the companies and contacts that are likely to buy your product and that sales has pre-committed to try to close.”. – In fact, 64.9%

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Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Engagio

NOVEMBER 16, 2017

The best way to reallocate budget to ABM is by taking it away from any budget spend that isn’t generating leads, opps, or revenue. For example, if you’re sending your marketing dollars on list purchases and programmatic ads, you may want to think about redistributing those resources on ABM programs instead.

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Engagio

JULY 7, 2021

ABX is a customer-centric go-to-market approach that takes into consideration the entire account buying cycle (not just the prospect’s path to purchase, but also the customer’s deeper loyalty) with brand experiences that delight — not deluge — your audience. Account-based, a limited strategy? I find this notion incredibly frustrating.

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B2B Sales Account Based Marketing B2B Marketing B2B 93

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear.

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Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

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Sales Management Enterprise Management Work Management Top of Funnel 52

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

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PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

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Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

SWZD

OCTOBER 16, 2019

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. We are not necessarily doing demand generation, but providing information and insights so that people can understand what Mercer does.

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Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

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Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

NOVEMBER 24, 2020

When trying agile for the first time, content development and marketing, demand generation, and digital marketing projects are great places to start. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. Got CMO Skills?

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Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Prior to COVID-19 and even now, B2B marketers split their demand generation between digital and non-digital marketing efforts. Got CMO Skills?

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Full Circle Insights

JANUARY 24, 2023

This enables closer alignment between the sales and marketing teams and facilitates tighter collaboration on account targeting, which is critical for B2B success. The integration means marketers can convert untapped buyer demand into predictable revenue using the power of Bombora and Full Circle Insights.

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Full Circle Insights Sales Management Bombora Top of Funnel 52