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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

You use a template! PPC Plan Template. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! Clickthrough Rate (CTR).

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Roughly 60% of marketers still struggle with creating engaging content, even when including many of the components above -- and the problem goes well beyond just the traffic a piece of content is getting. Source: CMI.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. It’s equal to Maximum Bid x Quality Score. Quality Score. Maximum Bid.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Alright, got your template handy?

PPC 28
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How to Find and Target High-Value Keywords for Your Business

Hubspot

That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. And if you need a place to keep track of all of your research, download our free on-page SEO template. ). How to Find New Keywords.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.