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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. Revenue Impact of ccTLD.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

When you’re living it, of course, this type of change can be hard to notice. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. Today, customer recommendations are a very small portion of Amazon’s total investment in AI. What can you do?

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Viral Lift - How to Master the Art of Viral Marketing

SnapApp

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. viral marketing.?? Share image.

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4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

These tips are designed to help you keep your testing plans on track so you can start converting more visitors into customers , so let's dive in. Of course, differing tools offer differing functionality, but there can also be some more tricky differences between tools. The Fix: Stick to a predetermined sample size.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Of course, there are a few guidelines around the copy that we would suggest. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. Ad Headline.

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How Opting People OUT Can Actually Improve Your Email Marketing

Hubspot

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. You can select how large of a sample you want to test, what metrics should be used to pick the winner, and how long you want the test to run. 3) Content Consumption Customization.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. They are used to persuade customers to engage with the company.