Terminus

MAY 23, 2019

Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all want proof that our marketing is having an impact. Making it possible to simply track and communicate the revenue impact of higher-level programs across your organization, and for yourself. You’ve been there.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Hubspot

DECEMBER 19, 2012

By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. You know, the things marketing and sales organizations are measured on. Identify your best performing posts and your worst performing posts.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

ViewPoint

MAY 5, 2015

In this excerpt, Carlos discusses the importance of nurturing even though it’s not being done in most companies: While much is made of lead nurturing and the value of it, the truth is that very few organizations are nurturing their buyers and even fewer are doing it effectively. Consider a global IT leader that approached my organization.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. 00:24:23] Pete: In terms of the campaign elements, you talked about social, and I’m assuming we’re doing organic and paid social. So we’re seeing more clickthroughs to the landing page than probably any of us had expected. Episode 1: Can You Not? [00:00:00] 00:00:00] Pete: Hey marketers!

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Televerde

NOVEMBER 26, 2019

91% of CMOs have decided to take action toward better marketing measurement. This isn’t surprising, as there is a trend in organizations moving toward technologies that allow for higher levels of marketing accountability. Ad clickthrough rate. But how do we get there? Overall Engagement. How engaged are your prospects?

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Sales Qualified Leads Multi-Channel 52

Hubspot

FEBRUARY 15, 2013

A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. 7) Paid vs. Organic Lead Percentage. Lots of marketers group their channel analysis into larger buckets -- for example, "paid" and "organic" might be separated for analysis. 10) Call-to-Action Clickthrough Rate.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Paid Content Work Management 28

Hubspot

NOVEMBER 3, 2016

But with so many organizations using generic stock photos prominently on their websites, investing in real photography or custom graphics is an easy way for your company to establish credibility and stand out. Now, you're probably saying, "but, but sometimes I need to use stock photos." Lesson #6: Avoid carousels and sliders.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Websites Conversion 28

Hubspot

JUNE 19, 2014

CMO: Chief Marketing Officer. The most coveted job in the marketing organization chart. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. CTR: Clickthrough Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

SWZD

JULY 1, 2019

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. Typically, it is the CMO who is often the main buyer or champion of our platform.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Vidyard

JULY 9, 2020

Stay organized: Map your content to where it belongs in your marketing funnel. Your biggest traffic driver here will probably be from search engines like Google, known as organic traffic. We got tens of thousands of these wonderful organic impressions.” Showcase your customers: 46% of adults in the U.S. Hootsuite Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Vidyard

JULY 10, 2020

Stay organized: Map your content to where it belongs in your marketing funnel. Your biggest traffic driver here will probably be from search engines like Google, known as organic traffic. We got tens of thousands of these wonderful organic impressions.” Showcase your customers: 46% of adults in the U.S.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Martech Advisor

OCTOBER 25, 2019

We reached out to CMOs and industry experts to talk about their deepest, darkest fears and nightmares. Let’s step into their shoes and understand more about the world of a CMO. Leela Srinivasan, CMO, SurveyMonkey. Irina Kovalenko, CMO, SmartyAds. Nina McIntyre, CMO, ETQ. Creating a Customer-Centric Culture.

Marketing AI 77

Marketing AI Work Management Marketing Management Planning 77