Remove Churn Rate Remove Cross-Selling Remove Hubspot Remove Product
article thumbnail

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. Use this model for recommending relevant ads, products, and services to your audience. This is useful for upselling and cross-selling to current customers. Source: HubSpot.

article thumbnail

KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

article thumbnail

8 key tips for marketing to existing B2B customers

Tomorrow People

Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Create a product roadmap that clearly outlines the vision, direction, and progress of your product. This will help you understand which product updates will have maximum impact to your organisation.

article thumbnail

Subscription Management: What It Is & Why You Need It

Hubspot

This means entering your product or service details, pricing models , billing cycles, and other relevant information. Monitor important metrics such as churn rate, revenue, customer retention, and engagement trends. Set up your subscription management tools. Enable customer data management.

article thumbnail

Everything You Need to Know About Growth Marketing—2024

Huptech Web

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

article thumbnail

The 9 Most Important Types of Sales Objectives [+Examples]

Hubspot

They provide a direction for the sale department to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling. Churn rate. Cross-sell and upsell. Or the leadership team could set an objective to increase prices or bundle products to create different price points.