Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today.

Take Your Questions To The ‘Targeting’ Twitter Chat

Modern Marketing

Beyond demographics. A customer base that demands personalised products and services is unlikely to be satisfied by marketing efforts built on traditional demographic profiling. Additionally, a majority, or “ 91% of executives are planning a more programmatic approach to [social media] audience segmentation in the next two years, ” according to eMarketer.

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Just Asking For a Friend: In-Culture Advertising

AcuityAds

In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. According to Census Bureau data, in 2017 a record 66.6 It is truly inclusive, and is breaking the barriers of multicultural segmentation tactics.

How to Speak the Same Language as Your Marketing Audience

Act-On

Demographic data is a first stop. You can also pay for demographic data – especially if you are looking for private or predictive data. Outfits like Nielsen, credit-reporting companies, and even the US Census Bureau can be good starting points for market research and demographic data.

Just Asking For a Friend: In-Culture Advertising

AcuityAds

In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. According to Census Bureau data, in 2017 a record 66.6 It is truly inclusive, and is breaking the barriers of multicultural segmentation tactics.

Marketing Psychology in 2019: Make Your Mark Digitally

Modern B2B Marketing

Census Bureau. Don’t forget the great deal of research it took to segment, target, position, and define your ideal prospect. People are multifaceted and the use of such demographics alone is limited at best in the digital world.

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Demystifying data driven advertising

Choozle

Collecting and segmenting consumer data allows businesses to not only better engage existing customers with relevant communications. email content, sales engagements, demographic information). Census information.

IBM Watson

emedia

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson. IBM’s rich legacy goes back to the Hollerith punch cards used for the 1890 US Census; it is now a global cloud computing and cognitive solutions company.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Segmentation is more challenging than ever due to multi-device usage – a cookie on desktop won’t carry over to mobile, for instance. Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping.

How to Conduct Market Research on a Tight Budget

Hubspot

In addition, if you use both SurveyMonkey and HubSpot you can actually create email segments based on the responses and serve up only the content that matters to each. The Census Bureau : This site gives you access to census data. You can learn a lot from product failures.

How Can Publishers Reach and Engage Millennials?

Hubspot

Census Bureau estimates that they are the largest demographic group in history. Research from Nielsen points out that millennials are the largest segment of smartphone owners. This is one audience segment that’s worth the effort.

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

In research by Satista , revenue in the “Furniture & Homeware” segment in the US is expected to reach $65,122m in 2018. In the “Furniture & Homeware” segment, 33% of total market revenue will be generated through online sales by 2022. Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. Personalize Your Outreach to Millennials and Other Key Demographics.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Demographic and psychographic information. Or perhaps you have an extremely engaged segment of your email list that also happens to be the target audience for this research -- consider using email as a key tool in your market research instead!