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Customers Await Recharged Sellers

Zoominfo

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Shopping carts roll to customers’ homes.

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5 essential tips to clearly define your ideal target market

Tomorrow People

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

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1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?

Porch Group Media

million) moved last year, per the Census Bureau. That impact is most commonly enjoyed in the area of customer acquisition (43%), per adopters, with many also seeing an impact on customer retention (41%) and customer experience (39%). of Americans (or about 27.1 Personalized Messaging Paramount.

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7 Customer Loyalty Programs That Actually Add Value

Hubspot

it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? 7 Customer Loyalty Program Ideas for Your Business.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Census Bureau , nearly 17 percent of the U.S. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. According to the U.S. million in 2010.

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New Mover Marketing: The Untapped Opportunity that Will Transform Your Customer Acquisition

Porch Group Media

Roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Census Bureau). New moves are 5x more likely to become long-term customers if you can reach them before he competition. 20 Must Know Statistics on New Movers. Mail King USA).