Act-On

SEPTEMBER 25, 2023

But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. If you don’t have shared tools and seamless handoffs, your sales and marketing software stack might need adjustments.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Contently

FEBRUARY 24, 2022

But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. The case for fintech case studies. And I’m often surprised to see some industry case studies peppered with more product features than customer stories.

Case Studies 108

Case Studies Case Study Studies Peer-to-peer 108

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

BenchmarkONE

APRIL 6, 2022

Picture this: a customer is looking to replace their email marketing software. This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Allocadia

MAY 23, 2023

They knew they needed a new software solution. The Box marketing team knew that in order to begin measuring ROI, their budget data needed to be clean, detailed, and integrated with other systems. West had learned about Allocadia at an industry conference and introduced it to his team.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Lake One

OCTOBER 11, 2023

Ingersoll Rand: Understanding Marketing Automation Software Much like ServiceMax, Ingersoll Rand had to contend with a diverse clientele. Customer segmentation had to be very specific to get results, leading the company to use marketing automation software to automate segmentation.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Benchmark Email

FEBRUARY 23, 2023

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Sana Commerce

JULY 16, 2023

Composable commerce architecture allows B2B businesses flexibility and customization that allows them to get the best of each of the software products they use. These individual software products are often referred to as Packaged Business Capabilities or PBCs. What is MACH architecture and how does it relate to composable commerce?

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Goodish Agency

SEPTEMBER 25, 2020

Digital Clipboard is a software company providing onboarding service for professional financial advisors. . The client updated their software functionality and look. What is Digital Clipboard. Objective: New website. And they wanted a new website to better communicate its value to the clients. Challenges.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

Optinmonster

JUNE 10, 2021

Here’s what Remy had to say about his OptinMonster experience: “I’ve been in digital marketing for over 10 years, and OptinMonster is #1 on my list of software tools all digital marketers must master. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster.

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Allocadia

APRIL 2, 2019

They knew they needed a new software solution. The Box marketing team knew that in order to begin measuring ROI, their budget data needed to be clean, detailed, and integrated with other systems. West had learned about Allocadia at an industry conference and introduced it to his team.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Hinge Marketing

OCTOBER 26, 2022

So much has changed in the professional services landscape over the past two years, including technology and software firms. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. About the Research.

Software 109

Software Buy Trends Case Studies 109

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Past purchase of cloud-based software. The personas support the crafting of relevant messages at the right time to sell call center software.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

ClearVoice

AUGUST 14, 2023

So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Hubspot

APRIL 13, 2021

Hosting your recorded webinars is an excellent, low-cost way to create resources for potential or existing customers about how to get set up with your software, walking through common blockers customers face, or demonstrating new tools and integrations. Evaluating the Best Evergreen Webinar Software. You may even end up over-investing.

Work Management 97

Work Management Webinar Metrics Marketing Management Software 97

Vision Edge Marketing

APRIL 16, 2024

According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. The company reported above-market growth and EBITDA increases of 15 to 25 percent, driven by targeted investments in areas identified through data analysis. Caterpillar Inc.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

ClickZ

NOVEMBER 5, 2019

The core learning piece, setting up, and refining of the software took about ten months. We no longer work with Interactions on a day-to-day basis, though this was the case when we were going live and needed to refine the tool,” says Do? The frustration doesn’t come from the VA.”. Quick deployment with Interactions .

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Martech

APRIL 18, 2022

Blackcart’s software gives retailers the ability to ship items to a customer’s home with free and easy returns of what they don’t want. I really believe in this software and this customer experience,” said Johnson. Read next: More case studies by Jacqueline Dooley.

Work Management 111

Work Management Marketing Management Buy Software 111

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Savanta

JUNE 20, 2011

B2B segmentation in practice: A case study. Although its solutions are diverse, Sage is possibly best known for one thing – accounting software for SMEs. They are willing to invest in software, staff and/or third party support to achieve this. Enjoying this post? Subscribe and receive new posts by RSS.

Case Study 120

Case Study Case Studies Segmentation SME 120

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products. as opposed to products. B2B Buyers Are Getting Younger.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SmartBug Media

AUGUST 28, 2020

Speaking of being direct, how is your utilization of the word “software” helping your marketing and sales efforts? One of the key aspects that make the sales cycle so short is the nature of software itself. Here are three reasons it’s time to start using the word “software” in your marketing and sales messaging as a SaaS company.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

BenchmarkONE

OCTOBER 7, 2020

Creating Case Studies. Case studies lend additional authority and help you show and not just tell prospective buyers what you can offer them. Use your CRM data as part of your case study building strategy, identifying your most successful clients, and then engaging with them to create forward-driven marketing materials.

CRM 77

CRM Software Peer-to-peer Case Study 77

Anyword

APRIL 18, 2024

The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We “We’ve been using Anyword for just a couple of months, and it’s been quick and valuable right out of the box,” said our client. Read on for the full story.

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Sell HR software? Case study blog. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Sell HR software? Case study blog. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Leadspace

SEPTEMBER 1, 2016

Spigit, a leader in innovation management software with over 5 million users, had a curious problem: too many leads. Read the full case study below to see how they did it: The post How to Double Lead Conversion In Half the Time: Spigit Case Study appeared first on Leadspace. Well, generating leads is great.

Case Study 48

Case Study Case Studies Account Based Marketing Sales Qualified Leads 48

SalesIntel

APRIL 17, 2024

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Hubspot

OCTOBER 22, 2020

Marketing automation refers to any marketing efforts, campaigns, and tasks that are managed, executed, and measured with software versus manually. Let’s say a junior social media strategist is searching for a new social media management software for their entire team. What is marketing automation? ActiveCampaign.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Webbiquity

OCTOBER 5, 2021

Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. Testimonials: Customer reviews and case studies are big. Cloud-based services (22% in 2020; 26% in 2022) and managed services are taking an increasing share of spending.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309