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Act-On
NOVEMBER 7, 2023
Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. In contrast, bottom-of-funnel prospects and newly onboarded customers (including active renewals) demand a higher cadence of emails to support and inform. Email Deliverability: What is it, anyway?
Industrial Marketing Today
APRIL 22, 2010
I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. The interview is split over four videos. All Rights Reserved.
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Industrial Marketing Today
OCTOBER 2, 2010
Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
Industrial Marketing Today
MAY 7, 2010
Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.
Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).
Industrial Marketing Today
JUNE 29, 2010
According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. All Rights Reserved.
Buzz Marketing for Technology
JUNE 27, 2008
Copyright Violation. demanding consensus â?£ Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Privacy Policy & DMCA. Flag as inappropriate. Flag as inappropriate. Select your reason for flagging this slideshow as inappropriate.
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