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What is CASL (Canadian anti-spam law)?

SendX

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. What is CASL? A significant impact has been made.

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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. This can be executed as a “welcome” email.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

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Once More Around the Sun: The Year in Email

Goolara

And Yet… We still see this: I’m assuming their email marketing software uses “ExampleContactFirstName” as its placeholder. Of course, judging by the content of these emails and the number of typos in both, we can safely assume that these are spam anyway. Even after I’ve identified them as not being spam.

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Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. DEFINITION. Business to Business.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

However, while this approach undeniably enhances the customer experience, and as such, the performance of a company’s marketing campaigns, businesses that are using this tactic have to be careful. It is also vital for businesses to ensure they are doing all they can to protect the customer data that they are collecting, storing and using.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

It is predicted that by 2030, the AI market will be worth $1 trillion. From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. By integrating the correct tags, you can appropriately structure data.