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24 Most Essential Marketing Automation Statistics for 2022

TrustRadius Marketing

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. With the right people, these tools can give well-crafted campaigns a scale otherwise impossible. Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation?

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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

Let’s talk about email marketing. A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. We need to adapt, evolving the actions we take and the stats we track. They aren’t trustworthy.

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What are the Features and Benefits of Marketing Automation?

LeadSquared

In this article, we will discuss the features and benefits of marketing automation. Marketing has been integral to businesses for a long time. To stay ahead of the competition, companies invest a lot in marketing. Marketing is not only a part of the buying journey but also a complete process in itself.

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The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. And unfortunately, the stats are rough. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Low engagement (e.g.,

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

It is a known fact that email marketing has become the most effective form of marketing. You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

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5 Email Marketing Metrics and KPIs All Marketers Should Track

Sharpspring

Marketers have received about $32 returns for every dollar spent on email marketing. These are straight-up facts; so there’s no denying email marketing should be done. KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . There are more than 3.7