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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In the business world, a referral is the act of a customer recommending a product or service to a peer. Referrals convert at a high rate. What Is Referral Marketing?

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Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate? Don’t know what read rate is? Not at all.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. It can help you promote specific products or services, announce new launches, or showcase valuable content. Image credit: rawpixel from Pixabay. Why should you use email marketing software? Market reach.

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Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

How can you make the most of your click data? Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills that will set you apart from the competition. Positive email engagement can look different to different marketers. Why is personalized content important?

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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In the business world, a referral is the act of a customer recommending a product or service to a peer. Referrals convert at a high rate. What is referral marketing?

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Tips & Tricks to Optimize your Emails

SendX

When done right, it can generate impressive returns - 4200% return on investment. How Email Optimization Impacts Conversions Although optimizing the content and performance of each email is a time-consuming process, the impact of such small changes on conversion rate is drastic. According to statistics, last year, U.S.

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Your Complete Guide to Measuring Email Marketing Success

Hubspot

That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Here, we'll cover the most important email metrics to measure and how you can use them to improve the performance of your email marketing program overall.