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Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

Hubspot

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. So I sat down with a few folks on our advertising and editorial teams. Audio Advertising. “In

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. As per the data of TiVo , participants of a survey watched an average of 5 paid streaming services. advertisers will spend about $38.83 billion on CTV ads in 2023. Video Podcast] The Rise of CTV Advertising.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media. Engage with researchers.

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Teenagers Can’t Get Enough Mobile Video

Contently

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. A poll by Defy Media found that consumers aged 13-24 watch 12.1 hours of video per week on YouTube and other free online sources, and another 8.8

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.