Marketing to the 50+ crowd: A booming opportunity
Martech
APRIL 25, 2024
Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television.
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