Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. At the current pace of growth, CTV ad spend is expected to grow to 43.59 What does the future look like for CTV Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClickZ

NOVEMBER 20, 2020

CTV ad spends in the US are expected to reach $11.36 The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. Bearing in mind, advertisers in the US are expected to spend around $11.36 billion in 2021. Since digital ?onnected

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Digilant

MAY 18, 2021

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). According to eMarketer, time spent with digital audio increased 8.3% Today’s consumers spend, on average, 5.4

Trends 52

Trends Advertising Agencies Planning Cable 52

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Perhaps marketers may be spending all that extra money for nothing. Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. In spite of all this, total TV ad spend continues to rise each year – albeit very slowly.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Content Standard

MAY 8, 2015

Americans now spend an average of 5.5 hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Martech Advisor

OCTOBER 24, 2019

In fact, BIA/Kelsey forecasts that national brands will spend $62.7 The daily lives of consumers have changed, with most people spending more than five hours a day on mobile devices, and for marketers to succeed, they need to meet the consumer where they are—which happens to be on their smartphones. billion by 2024.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Content Standard

AUGUST 6, 2015

For example, brands might use mobile to deliver discount-oriented messages to moms who tend to make shopping decisions based on price, Shalini Gupta , vice president of customer success at Iris Mobile, told eMarketer. We’ll serve an offer that incentivizes her to come back and redeem it.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40

Digilant

NOVEMBER 30, 2018

eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.” In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter. eMarketer ). eMarketer ). eMarketer ). One in five spend 25% or more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. [Editor’s note: This article has been reposted with permission from the ANA. consumer market.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. These damage industry leaders along with people’s privacy and personal control.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Ann Handley.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. According to eMarketer, CTV ad spend in the U.S. According to eMarketer, CTV ad spend in the U.S. is expected to reach $29.29

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126