Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

NOVEMBER 30, 2018

80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization. eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.”

Buy 58

Buy Emarketing Trends Cable 58