Marketing Insider Group

DECEMBER 21, 2020

Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Unsurprisingly, social media spend jumped by 74% during the pandemic. What to do: Evaluate your PPC ROI and spending.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Cost 98

Cost Advertisements Advertising Automation 98

illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 Retail was the largest ad spending vertical in 2023, accounting for 27.9%

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 of total digital ad spending in the US. Alongside its rise to fame, retail media is also seeing a renaissance.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA). Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2% rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. With ad spend on influencer marketing in the US growing , it comes as no surprise that social ads are growing in importance too.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. The amount — and percentage — being spent on different channels varies, but all channels are showing consistent increases of video ad spend. eMarketer estimates that almost half of U.S.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Contently

SEPTEMBER 5, 2019

Digital ad spending in the U.S. billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. That’s why, like millions of others, I started using an adblocker. will reach $129.34 That number could get as high as $200 billion in 2023.

Emarketing 127

Emarketing Ads Brand Identity Branding 127

illumin

APRIL 24, 2024

By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). Instead of spending hours sorting through the data, we can spend time actioning it.

CMO 52

CMO Emarketing Work Management Buzz 52

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. percent of estimated total US ad spending. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 is set to grow 19 percent to $129.34 billion in 2019.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Martech

AUGUST 31, 2022

67% reduced spending on “non-essential” items in the last six months (including vacations and holiday shopping). Digital River) 81% adjusted their spending due to inflation ( U.S. eMarketer ). Spending expectations. It is likely that total holiday spend will be up this year. on Christmas gifts. Salesforce).

Emarketing 87

Emarketing Loyalty Pricing Price 87

Marketing Insider Group

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. In 2015, the average was 5 […].

Stats 218

Stats Video Marketing Emarketing Impressions 218

illumin

JANUARY 4, 2024

eMarketer reports that approximately 72% of holiday shoppers, about 130.7 year-over-year (YoY) on Black Friday according to Mastercard Spending Plus, but the real excitement comes from e-commerce sales, which grew by a whopping 8.5%. Canada saw even higher spending than its southern neighbor. And those plans were kept.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Companies see $40 ROI for every $1 they spend on email marketing. eMarketer ). People spend more time viewing ads on Twitter than other major social platforms. eMarketer ). Web users spend nearly seven hours per week consuming digital video content. Jumpshot ). GetResponse ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Why are advertisers spending more on display advertising? Now it has taken the lead.

Display 48

Display Advertising Agencies Spending Advertisements 48

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

Webbiquity

FEBRUARY 13, 2018

eMarketer ). Spending on social media marketing, as a percentage of total marketing budgets, has increased 234% in the past seven years, rising from 3.5% Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. MarketingSherpa ). WordStream ). 89% of U.S.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Biznology

JUNE 23, 2017

Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. eMarketer ). Facebook simply lets you know what you will spend by day for the predetermined budget on your choice. Google and Facebook accounted for almost 100% of all the growth in U.S. Which one and why?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Porch Group Media

JUNE 9, 2022

On average, new movers spend $11,000 on items and services during a move. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Convince & Convert

JANUARY 22, 2014

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media. We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. tweet this ). They may be right.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. million of its United States followers, according to a report from eMarketer.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 You could spend all day reading surprising video marketing statistics, but you’d be better off addressing your aversion to stepping in front of the camera and making video a pillar of your strategy next year. All indications are that voice search, far from being a flash in the pan, is here to stay.

Practices 293

Practices Tips Business Emarketing 293

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” He said he loves that email can be used as a petri dish for experimentation.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Martech

NOVEMBER 28, 2023

retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Dig deeper: AI in marketing: How to balance automation and the human touch 3. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Bannersnack

JULY 8, 2022

The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 of total digital ad spending in the US. Naturally, digital advertising plays a big part in it. billion in 2023, representing 12.3%

Advertisements 52

Advertisements Advertising Ads Examples 52

ViewPoint

APRIL 25, 2011

It’s why marketing can’t prove quantifiable value in return for spend. The evidence exists that buyers spend more time self-educating via the Internet than they do in conversations with salespeople. So, what's the benefit of spending all of that budget to let non sales-ready prospects languish unattended?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” share of US video ad spend and anticipating double-digit growth for YouTube’s CTV offering this year.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. An increase in mobile ad spending should follow, albeit slowly.

Social Media 167

Social Media Trends Emarketing Media 167

Liveintent

OCTOBER 6, 2020

eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. Ordering online for in-store pickup is a convenient way for people to spend as little time as possible in crowded stores and avoid shipping delays. billion in December 2020.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Choozle

MARCH 27, 2024

According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news? Choozle’s advanced frequency control features enable advertisers to strike the right balance between exposure and engagement.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. P&G reduced digital ad spend by $200 million and saw reach increase. Display is an incredibly low-effort way to spend your marketing budget. How we should spend our money. appears to come out.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Choozle

MARCH 20, 2024

This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels. By 2027, CTV ad spending is projected to reach a colossal $42.44B. The number of households cutting the cord and relying solely on broadband connections is on the rise.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

ClearVoice

JULY 6, 2021

TikTok users spend an average of 33 minutes per day on the short-form video app. eMarketer ). The 33 minutes per day TikTok users spend on the channel is a greater amount of time than users spend on either Snapchat or Instagram. eMarketer ). TikTok users spend upwards of 850 minutes a month on the app.

Stats 98

Stats Video Marketing Planning Emarketing 98