B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. New research from eMarketer shows that it’s up 22.6% This substantial increase in ad spend is good news for publishers and ad platforms.

For CMOs and Martech It's Not About Spending, It's About the Right Spending

Oracle

But be that as it may, the good news, at least on the surface is more and more marketers agree that their company is spending the right amount on martech as seen in the eMarketer chart below. Ok great, marketers are spending more on martech. Are they spending their money wisely or are they merely spending to spend so they can tell boast that "we increased our spending on martech by 25% last year?" It's not about data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content

Contently

Digital ad spending in the U.S. billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Trending ad spend Adblockers data eMarketerMy favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day. However, over time that cheer has been dampened by pre-roll ads that play automatically.

Ads 86

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. eMarketer ). Facebook simply lets you know what you will spend by day for the predetermined budget on your choice. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ).

5 In-App Spending Trends to Watch

Martech Advisor

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA).

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year. The majority of paid media spend – 60 percent – was dedicated to digital ad efforts, the data shows.

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

Pointclear

It’s why marketing can’t prove quantifiable value in return for spend. The evidence exists that buyers spend more time self-educating via the Internet than they do in conversations with salespeople. So, what's the benefit of spending all of that budget to let non sales-ready prospects languish unattended?

50 Facts about online consumer behavior not to ignore

Biznology

American adults spend 5.5 eMarketer ). Consumers spend an average of 79 days gathering information before making a major purchase. (GE 42% of shoppers spend over half their shopping time doing online research. 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

Digital Display Advertising Spend to Outstrip Search in 2016

KEO Marketing

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Their rise to prominence is a direct result of what eMarketer terms “consumer-led media habits” like mobile device use and online video consumption. Why are advertisers spending more on display advertising?

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

According to eMarketer , 1.8 Fifty minutes per day is what the average user spends on Facebook, Facebook Messenger , and Instagram , according to The New York Times. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

How Do You Appeal to the Distracted Buyer?

Oracle

The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking. Content Marketing b2b marketing Eloqua blog Email Marketing eMarketer marketing automation radio advertising Tom Martin

How to integrate offline campaigns with your digital marketing strategy

Biznology

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. At the same time, consumers still spend a significant amount of time offline and the opportunity is too good to pass up. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants.

The simple truth about what’s driving digital next year

Biznology

This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. In an interview with eMarketer , the co-founder and CEO of retail software provider Mappedin , Hongwei Liu, said : “People used to have time to browse in-store—it was how they discovered.

Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?

ClearVoice

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. The amount — and percentage — being spent on different channels varies, but all channels are showing consistent increases of video ad spend. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram). eMarketer estimates that almost half of U.S.

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Here are two examples; 1) KeepStock® solutions – MRO inventory management services and 2) Online Purchasing Solutions that are categorized by the buyer personas – the individual MRO professional, larger organizations that need to streamline their spending and ordering processes and large enterprises like a national retail chain that needs a full suite of eProcurement solutions. Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? One drawback with these studies is that they only look whether people participate in different activities, not how much time they spend. everybody uses search, but they don’t spend much time on it. The combined figures show an average consumer spends about four and a half hours of TV per day (47.5%

Consequences of killing time? In the future, more digital growth will be mobile.

Parse.ly

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. She explained: “It was really putting those computers into people’s hands, into people’s pockets in a way where they could use them out and about all day that really juiced the amount of time people were spending with digital media.

Why Your B2B Team Is Investing Too Much in Mobile

Contently

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. B2B Brands desktop Email eMarketer mobileJudging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

The future of martech: what does the industry look like post COVID-19?

ClickZ

According to its latest forecast, eMarketer predicts that click-and-collect will account for 8.2% Advertisers will turn to performance partners to de-risk ad spend post-COVID-19.

Who Will Win the War for TV Ad Dollars?

Contently

Yet brands are still spending plenty of money on TV advertisements. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017.

Ads 84

TV or not TV? That is the question: Insights on World Television Day

ClickZ

CTV ad spends in the US are expected to reach $11.36 Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. Bearing in mind, advertisers in the US are expected to spend around $11.36

B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

B2B Lead Generation

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. However, it points to the fact that marketers are realizing that using traditional brand focused media isnt enought to move the sales needle thus companies are spending more on lead generation. Link: Marketing Spend Shifting to Below-the-line.

Lead exponential digital growth through publishing and advertising

Biznology

The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

eMarketer ). Spending on social media marketing, as a percentage of total marketing budgets, has increased 234% in the past seven years, rising from 3.5% Marketing Research Social Media Marketing eMarketer Google Trends HubSpot MarketingSherpa MediaPost social media marketing budgets social media marketing facts social media marketing in 2018 social media marketing statistics

Lack of Strong Marketing ROI Tools May Inhibit Digital Ad Spending

Content Standard

Advertisers are shifting spending from TV to digital, but the allocation still doesn’t align with consumer habits. Digital ad spending in the U.S. According to SMI, digital spending siphoned away $1.1 billion of national TV ad spend, $400 million in local TV and syndication dollars, $350 million in print ad spending, and $150 million in radio spending.

Spending on Social Media Trends Upward, Hitting $23 Billion in 2015

Content Standard

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By then, social media will account for 16 percent of global digital ad spending, proving today’s social media trends will have staying power.

Blame it on MySpace: Ad Spending on Social Networks Expected to Drop 3% This Year

readwrite

According to a new report from eMarketer , paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social networks, but eMarketer predicts that this number will fall to $1.14 EMarketer expects that ad spending on the social network will fall 15% in 2009. At the same time, it expects to see a 9% growth in ad spending on Facebook, and most other social networks are also doing just fine.

Why You Should Question Most Video Marketing Stats You See

Contently

The vacuous claim that the average internet user spends 88 percent more time on a website with video is another example that throws up more questions than answers. You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business.

Stats 70

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them?

Hubspot

According to a recent eMarketer report , content marketers are not only saying sayonara to the fight for budget -- they''re actually getting more budget to produce more and better results. The marketers having trouble proving content ROI will have the hardest time spending their budget, because it''s hard to justify the expenses. If you''re still having trouble deciding how to allocate your content marketing budget, consider mirroring how your peers have been spending it.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. eMarketer ). eMarketer ). Though 20% of Facebook users say they check in on the social network once or twice per day, 52% plan to spend less time there in the future. eMarketer ). eMarketer ).

10 Stats About Video that Marketers Need To Know

Marketing Insider Group

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. In 2015, the average was 5 […]. The post 10 Stats About Video that Marketers Need To Know appeared first on Marketing Insider Group. Content Marketing Digital Marketing video

Stats 152

Lack of ROI Measures Threatens Marketing Budgets

The ROI Guy

According to an article by eMarketer, “Is the Click Still King?”, Today's executive management strategy is driven by Frugalnomics, where maximizing value reigns supreme, and all spending needs to be tied to tangible gains. As a result of this shift, and the inability for IT executives to tie IT spending to tangible bottom-line impact, IT spending as percentage of revenue declined significantly. According to eMarketer however, this is not the case today.

ROI 40

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Quick Takeaways: Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Unsurprisingly, social media spend jumped by 74% during the pandemic.

Budget 263

B2B Lead Generation Blog: The halo effect and lead generation

B2B Lead Generation

Main | Teleseminar on Selling to BIG Companies with Jill Konrath » The halo effect and lead generation My dad taught me many lessons growing up and one that stands out as relevant to lead generation went something like this: He said “choose your friends carefully because we become like the people we spend most of our time with and [like it or not] we’re judged by the company we keep."

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

You dont need to spend a ton of money on direct mail to reach top executives. You dont need to spend a ton of money on direct mail to reach top executives. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Mail 120

Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. percent of estimated total US ad spending. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 Traditional print (newspapers and magazines) spending will fall about 18 percent.