Walker Sands

APRIL 17, 2023

As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions. They may not know which publications to prioritize in their outreach efforts.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. If this is new to you, use websites like Moz or Ahrefs to improve your outreach.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Third-Party Outreach. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Ten years ago, the newspaper was a ritual in people’s daily lives. Sounds pretty hopeless, right?

Press 28

Press Template Public Relations PR 28

markempa

JANUARY 4, 2006

More outreach required to the sphere of influence : Buying processes frequently involve a team approach. More outreach required to the sphere of influence : Buying processes frequently involve a team approach. Enlisting the support of one decision maker is rarely enough. Enlisting the support of one decision maker is rarely enough.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. And companies with better reputation and buzz around them should (theoretically) do better than their competition.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

FEBRUARY 23, 2010

An interesting little related aside. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] [link] T.J. Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. There will never be a pitch as bad as bagel necklaces. Im Jay Baer.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. That’s cool. It is like sales.

Demand 145

Demand Media Blogger Public Relations 145

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Her blog is ranked on the Ad Age 500 and other top ranked PR lists.

Social Media 20

Social Media Media Web 2.0 PR 20

Sprout Social

FEBRUARY 7, 2022

Cold outreach may have worked in the past but now securing coverage from target outlets requires a more intentional approach. That’s where your media relations strategy comes in. As you continue to build relationships with reporters, you’ll be able to refine your outreach strategy for more success. — Nik Sharma ??

Media 102

Media Marketing & Strategy Press Paid Search Agency 102

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Here are the top strategies to promote your NFT: PR. Public relations is one of the best ways to build a solid online reputation for your business.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Biznology

FEBRUARY 12, 2013

Outreach is the lifeblood of social media engagement. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. Oh for heaven’s sake.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole. That’s step 1.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. In some cases these are members of the media.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

JULY 9, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] [link] 3BL Media RT @PattersonBach: #CoverGirl shows that #transparency and #authenticity are the tickets to #social #media success. Im Jay Baer.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Webbiquity

JULY 17, 2018

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies.

PR 181

PR Paid Content B2B Thought Leadership B2B Marketing 181

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Webbiquity

SEPTEMBER 8, 2010

Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Although “the importance of social media certainly is resonating through many big companies,&# just 59 of the Fortune Global 100 firms have hired staff specifically to perform core social media tasks such as customer outreach, PR, marketing and internal communications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159