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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Please don’t.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you do online? What can you send via email? What can you do via the phone?

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Otherwise it’s just buzz. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. You can follow any responses to this entry through the RSS 2.0 Please share! Like Be the first to like this post.

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B2B Lead Generation Blog: B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. RSS feeds & via email Don’t try to do everything at once. If you have a corporate librarian or local business library they can help you find what you need.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz. Email and e-newsletters use now equals tradeshows in popular use. Theme: Garland by Steven Wittens and Stefan Nagtegaal.