Ambal's Amusings

MAY 5, 2010

In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Sample Social Media Plan for B2B companies. Over to you.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Webbiquity

JULY 28, 2010

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Post on Google Buzz. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. Set-Up Promoted Tweets.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Online Marketing Institute

JANUARY 4, 2011

The only caveat here is that you must provide useful, non-promotional copy for this to really work. However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

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Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. U have to see what Diesel is doing to promote their jeans with social media [link] [link] maatmann @JeansStyle RT @lorirtaylor This is future! If Facebook can address those issues satisfactory it would be great.

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Social Media Media Curation Webinar Metrics 134

Convince & Convert

MARCH 4, 2010

If you create consistently good content, and promote it vigorously, your blog should eventually succeed. That’s what a lot of multi-author corporate blogs feel like, so is it any wonder that there aren’t many subscribers? Blogging success is a slow march, not a mad dash.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

ClickZ

JANUARY 25, 2021

With an AI-powered social media communication system, you can achieve the following: Answering customer queries quickly. Promote new products and services. You can also co-create content with them and create a buzz around your product. Understand customer needs. Offer customer suggestions. Sent scheduled messages.

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Marketing AI Social Media Social Marketing B2B Marketing 145

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. an audience. No selling, just showing.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 10, 2010

[link] Bizbuz Man Staggering Social Media Insights – The Best of Twitter 20 eBook | Convince & Convert News | Social Media Consulting [link] [link] John Sonnhalter RT @jaybaer: Staggering Social Media Insights – The Best of Twitter 20 eBook [link] [link] Marco van de Kamp RT @jaybaer: Staggering Social Media Insights – The Best (..)

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 21, 2010

FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service. Employee/Employer Social Media Conflicts – What should an employer do when they find offending content? Know the limitations and the extent here.

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Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. Many brands these days use social media to promote themselves and to reach out to their target audience.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

DECEMBER 9, 2011

Use social media data to find your key influencers, outline your media plan, and develop your messaging. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. Source: Jeff Bullas ).

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Social Media Social Marketing Tips Media 28

Convince & Convert

JULY 28, 2010

Social media is much to noisy for people to pay attention to obvious self promotion. He shows not only the power of helping his prospects and customers, but the power of helping other business by promoting THEM in his guide. Making himself a local expert, promoting other businesses is win-win. As fort he first steps.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 24, 2010

The truly believe in the products they promote. [link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 27, 2010

Since then, Bulbstorm has run several more Idea Challenges promotions for Tornados, with a success level that’s pretty astounding.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? link] Dave Ryan Great Post.

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Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Sprout Social

JANUARY 30, 2019

First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Does your brand promote user-generated content ?

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Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

an RT @jaybaer: Will Your Agency Survive in a Social Media World? (6 Cordell I really enjoyed your post!

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 1, 2010

As I said, their Facebook page isn't that bad, and there are about 25 million companies that are doing worse social media than the T-Wolves. This is an NBA franchise that quite clearly is promoting their social media presence on the home page of their Web site. At the same time, this is not a local dry cleaner.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

APRIL 20, 2020

Because of how quickly content is consumed on Twitter, it’s a great place to promote university events and campus updates, share industry-specific news and engage with faculty and alumni in bite-size ways. Don’t just promote your program. When trying to reach prospective students, Instagram is king! View this post on Instagram. ?

Paid Content 122

Paid Content Social Media Brand Identity Branding 122

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. It’s an information annuity that can’t be replicated elsewhere.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

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PR Social Media Paid Content Media 161

Convince & Convert

JUNE 11, 2010

I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book. I'm excited for you and look forward to reading and promoting the book.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

AUGUST 31, 2010

Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] I think that is what leads to comment-less blogs and promotional updates. That’s not a conversation. That’s feedback.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Single Grain

APRIL 14, 2022

Creating and promoting NFTs is one such tactic that Single Grain can help future-focused businesses with. Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Search engine optimization, content marketing and paid promotion to prepare clients for their Web 3.0

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

MARCH 22, 2010

I hope you’ll consider registering for the Social Media Success Summit, and if you do, please use and promote this link ( [link] ) – if you do, I’ll make a few bucks. He knows what he’s doing, and I can assure you the content will be solid.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 20, 2010

Makes me think we should be doing more podcast promotion on Twitter? Also, 73% of Twitter users send SMS text messages multiple times per day. And, 49% of Twitter users have an iPod, compared to 28% of the total U.S. population. But according to these findings, 53% of Twitter users never post any updates.

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Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 8, 2010

link] Sherman Unkefer MySpace didn’t change with the times and became the place for bands to promote their business for a while. It never captured the social media market. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. Best sentence ever!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

What about Baskin Robbins – with a promotion offering free samples (and extra napkins)? The trick is to how to properly promote a product without going overboard. But, if you think it through, many companies could succeed by participating in this community. Of course facial hair supply.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Brandpoint

SEPTEMBER 18, 2020

By inspiring the customer, sharing case studies of happy clients, or giving an inside peek to your company culture, you’re promoting authenticity and connecting with your fans in a genuine way. Social amplification can drive traffic By including social amplification in your media plans, you’re basically supercharging this content tactic.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156