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What’s All The Buzz About AI at Dreamforce?

Leadspace

There are many potential applications, but what Salesforce is tapping into with Einstein – adding a layer of AI into the Salesforce CRM – is the growing interest in and demand for lead generation tools like predictive analytics. The post What’s All The Buzz About AI at Dreamforce? appeared first on Leadspace.

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Google Cookie Cutting: How You Can Prepare

BenchmarkONE

When Firefox and Safari blocked third-party cookies , their move didn’t cause a buzz. In FLoC, Google groups internet users in large cohorts based on their traits, allowing marketers to target these groups instead of individuals. FLoC doesn’t completely prevent user tracking. What Does That Mean for Marketers?

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Is Agile Marketing Right for B2B Tech Companies?

Golden Spiral

But, have you considered using the same agile process for your marketing efforts? The internet buzzes with agile jargon and memes. What is Agile Marketing? Agile marketing has a few primary components: Data and Analysis. A “sprint” is the timeline your team has to complete their project. A Visual Tracking System.

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Leveraging hybrid events to boost B2B marketing success

BDB

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. 2 It’s easy to see why they’re making these changes. What works?

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Best of 2014: Assessments

SnapApp

The assessment covers key problem areas for sales/marketing alignment, including questions like “Do you have an agreed-upon definition of the word ‘lead’?” assessment alone generated over 20,000 clicks, a 92% completion rate, over 800 shares, and over 2,000 referrals. Innovation Enterprises: What Type of Big Data User Are You?

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How to Leverage Referral Marketing to Scale Your SaaS Business

accelerate agency

You can use your SaaS website , email, and social media along with a referral tracking system. This system automates many of the steps, like setting up email messages, reward fulfillment, and social media sharing. . Look at how Dropbox promotes its referral marketing program and encourages the use of many different channels: .

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4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Adobe Experience Cloud Blog

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. While that is certainly a huge use case for an offline conversion event, I’d argue there are a lot more potential “offline” conversion events that impact marketers.