Biznology

APRIL 5, 2016

That you’re serious and intent on communicating with — reaching — them. Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. Let ’em know you mean business.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Do you sell services? Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Webbiquity

MAY 17, 2010

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Hubspot

OCTOBER 17, 2011

Marketing Takeaway: It remains to be seen whether this is a public relations stunt. While we don't suggest intentionally spreading rumors with no intention of actually following through, don't be afraid to leverage potentially big announcements to generate buzz and media attention. Facebook and Walmart Go Local.

Planning 28

Planning Advertising Agencies Paid Search Agency Public Relations 28

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

OCTOBER 1, 2012

While Steve Jobs likely had no direct intention to alter that market, he indirectly did by the decisions he made to restrict Flash from functioning on his company's products. Public Relations: Pitch stories to local or national outlets who will want to discuss your initiatives because of their impact on the community.

Social Marketing 28

Social Marketing Planning PR Ethics 28

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Optinmonster

DECEMBER 3, 2023

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. When coupled with exit-intent technology , lightbox popups helped Brian Tracy convert 6.8%

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Convince & Convert

FEBRUARY 5, 2010

Intentional? It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. link] david horne digging the overall look of Option 2.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. The use of 8-word search queries grew 22% in the past year alone.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It was FREAKY. link] Jason Baer Thanks so much.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Sprout Social

FEBRUARY 7, 2022

Cold outreach may have worked in the past but now securing coverage from target outlets requires a more intentional approach. That’s where your media relations strategy comes in. The NAACP may have been founded in 1909, but their approach to media relations is as modern as they come. Take their recent IPO for example.

Media 101

Media Marketing & Strategy Press Paid Search Agency 101

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 22, 2014

Perhaps this is why some people insist there is a vast chasm between marketing and public relations – as a way to separate which side of the fence they are on. This was intentional. While certain aspects of promotion remain this way, it’s time to let go of making it about the brand, in favor of making it about everyone else.

Paid Search Agency 163

Paid Search Agency Marketing & Strategy Public Relations Buzz 163

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 11, 2010

It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. As a friend told me recently, “not many people would intentionally blow up a great situation in the hopes of finding a better one.&# Traveling mercies to you and yours.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. That certainly was not my intention. I'm not disagreeing with your analysis, because you obviously know what you're doing…I'm just wondering if this sends the right message. link] jaybaer I appreciate the comment Nathan, and I'm sorry if you felt I was being elitist.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Post on Google Buzz. , June 13, 2010. March 18, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Biznology

MAY 28, 2013

Pray tell me what your intentions are with my strategies and tactics, my good man, good woman? Related articles. Finding ROI in the Most Buzzed About Social Media Site (bizsugar.com). 3 Things You Should Know About Social Media (projecteve.com). Applying the 80/20 rule to Social Media (domo.com).

Social Media 80

Social Media Media Paid Search Agency Public Relations 80

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

WebMarketCentral

SEPTEMBER 10, 2007

JT: We started OnCard Marketing in June of 2006 with the intent to create a pay-per-sale advertising channel for paper media. Beyond partnerships, we have also done targeted online advertising and are using the success stories from our fundraising groups to generate media coverage via our public relations strategy.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

Convince & Convert

SEPTEMBER 20, 2010

It’s not our intent to predict the future, but to share primary research with fellow marketers…based on actual social media marketing that is happening today. It’s not our intent to predict the future, but to share primary research with fellow marketers…based on actual social media marketing that is happening today.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Biznology

MAY 27, 2014

I guess we can call it buzz advertising, if you will. Public relations. The advertiser’s intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.” The Native Matrix. Who is it written by? Editorial staff. Sales staff/. Brand execs. Sponsored content/.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Valasys

NOVEMBER 5, 2018

The use of paid ads that resemble the look, feel, and function of the online publication it appears in is called native advertising and don’t look like normal display and banner ads. These ads offer an increase in intent to purchase and brand favorability. 94% of Twitter users plan to make a purchase from the businesses they follow.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Biznology

FEBRUARY 12, 2013

Even being wussy should be intentional and not the default. Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. Social media marketing: it works if you work it. * Too late, I just registered pr2p.com.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. It’s a constant. The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 22, 2010

Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Single Grain

FEBRUARY 16, 2022

This helps to create extra buzz around your NFT projects. Ensure that you run a giveaway at least a week before the launch of your NFT project to create the required buzz. Public relations management. You can run a giveaway campaign for your upcoming NFT collection to capture more attention from crypto enthusiasts.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52