markempa

AUGUST 16, 2006

My e-book was even included on his list successful of examples of the genre. My e-book was even included on his list successful of examples of the genre. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Example: Thought Leaders in Lead Generation Using your archive properly boosts attendance Don’t forget to archive your webinars/web casts and make sure they are visible to your website visitors. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

DECEMBER 7, 2006

Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Listen to podcast now (MP3 24 min 5.5 Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

JANUARY 7, 2014

3) eMarketing Association Network. This community, managed by the eMarketing Association, is intended for anyone who''s interested in marketing, as it focuses on topics related to social media, search, email, mobile, and general inbound marketing. Created: November 12, 2007. Type: Networking Group. Members: 552,753. Members: 243,469.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

JUNE 26, 2006

Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works. Jim was my go-to resource when I wrote the direct mail chapter in my book.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) The key is message relevance and program execution. but their e-mails dont show it. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 7, 2005

For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 24, 2005

Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

MARCH 27, 2005

It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Brian also gives some. Read More] Tracked on June 24, 2005 at 01:20 PM Comments Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others?

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO. Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Ive found that most of them dont work well for companies that have a complex sale.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb. Webbs article tells how to avoid the common pitfalls of sales/buyer process mapping.

Lead Generation 120

Lead Generation ROI Process Generation 120

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

MARCH 2, 2007

For example, ask most executives and marketers what sales people need and they will say, "more leads." For example, ask most executives and marketers what sales people need and they will say, "more leads." " Your sales people don’t want more leads actually, what they want is " more effective selling time.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. I like numbers. Thanks for sharing your ideas and being part of Savvy B2B! Thanks Chris!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

markempa

APRIL 12, 2007

For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles. For example, when struggling sales people hear about their colleagues positive results with marketing generated leads, they realize they need to clean up their act and raise the bar. Why bother?

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Convince & Convert

SEPTEMBER 21, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? The real advantage of TubeMogul, however, is that you can get comparative statistics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of. by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Here's what comes up for HubSpot , for example: Notice all those orange call-outs?

Social Media 28

Social Media Media Work Management Marketing Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Should I care?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. Buzz (589).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. As Gilbert pointed out, our own intersection is a good example. Merry Xmas eMarketers! Merry Xmas eMarketers! I checked it out, and tweeted it.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

See an example at the bottom of this post (the little squares that animate when you put your cursor over them). For example, how many views did your video get on each site, and how long on average did viewers watch your clip on each site? The real advantage of TubeMogul, however, is that you can get comparative statistics.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Small Biz Lead Gen Surges with Social by eMarketer. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Post on Google Buzz. As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100