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Content Marketing Tips from Computer Games

Writing on the Web

If he’s speaking at a TED conference in Boston, he’s got to have something important to say, right? Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing. Post on Google Buzz. You can watch it here. (A

Tips 100
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Content Marketing with Stories: Why We Tell Lies…

Writing on the Web

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? I believed that my writing products would sell themselves. Post on Google Buzz. So I didn’t tell much of a compelling story at all.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Conference. has challenged preconceptions and created innovative products. My presentation at the Enterprise 2.0 View | Upload your own. Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Enterprise 2.0

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." The personal hit on productivity is real, but its not a cost: its an investment; and the juice is worth the squeeze."

Research 100
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. The advice isn’t wrong - but too simplistic.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]