Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

JANUARY 2, 2014

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to the Sales blog. Remember when sales leaders used to brag about shortening their sales cycle? Because sales cycles are not what they once were in B2B. How has the sales cycle changed?

B2B Sales 28

B2B Sales Top of Funnel Sales Cycle B2B 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

JANUARY 17, 2017

We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. How do you host forms to gather more information about people, so you can effectively market to them?

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Hubspot

FEBRUARY 15, 2012

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels.

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Hubspot

JANUARY 31, 2012

Marketers expend time and energy developing personas to explain their target customer, understand what motivates them, and paint a picture in the company's mind that depicts to whom they are speaking and selling every day. So what exactly should you track, and once you have the information, how do you use it?

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 17, 2015

This post originally appeared on HubSpot's Agency Post. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. Inbound is about transparency, education, and listening. And that’s a lot to ask of someone during the sales cycle.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

DECEMBER 13, 2011

This is an excerpt from our new free ebook, The Ultimate Inbound Marketing Glossary. If you are curious about marketing automation, you need to be familiar with the key terms related to this concept. It enables marketers to nurture leads and send them information only when it is most relevant to their point in the buying cycle.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Marketing Management 28

Hubspot

AUGUST 29, 2012

Publishers have a detailed picture of who their reader is that drives every content creation decision they made; inbound marketers should be no different. Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers.

Work Management 28

Work Management Marketing Management Buyer Personas Buying Cycle 28

Hubspot

MARCH 27, 2014

In a time where buyers are already 60% through the buying cycle before they engage with a vendor, CMOs need to attract buyers early in the sales cycle, nurture them until ready to purchase, and help turn them into loyal customers. Inbound Marketing' CMOs: what does this data tell you?

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Hubspot

APRIL 16, 2012

We're going to take a look at some of the intelligence Marketing gathers on leads, and explain exactly how it can be used in the sales process. We will demonstrate where this intelligence lies within HubSpot software , but there are several free and paid tools on the market you can use to collect this information as well.

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MAY 28, 2012

In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Before starting lead nurturing, Aclipse had trouble attracting talent that was ‘ready to buy.’

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Sales Engine

MARCH 24, 2016

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Relying solely on inbound marketing is a bad idea.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

SnapApp

JUNE 5, 2018

Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. Sales have all the content needed to close qualified prospects who are deep in the consideration phase of the sales cycle. 61% of B2B marketers find generating high-quality leads as their biggest challenge.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Unbound B2B

JANUARY 16, 2023

Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard. Attract Leads With Freemiums While traditional marketing was designed with lengthy sales cycles and larger up-front expenditures, SaaS is about delivering product marketing and services in a flexible way to customers.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Hubspot

OCTOBER 27, 2011

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. Are you an inbound marketer?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

FEBRUARY 5, 2018

You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot. What have you, as you come into this new role at G2 Crowd, what are some of the things you bring with you in terms of assumptions around how B2B marketing is working today? You reference the work that you guys did at HubSpot. Further down the sales cycle.

Sales Management 58

Sales Management Top of Funnel Enterprise Management Work Management 58

Hubspot

SEPTEMBER 1, 2016

Enter digital marketing -- in other words, any form of marketing that exists online. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Hubspot

MARCH 12, 2012

Typical goals for lead management programs include: generating more leads , increasing Facebook fans, encouraging more social sharing of content, increasing overall sales, increasing average shopping cart transaction size, increasing blog subscribers, or shortening sales cycles. When no one reads, no one buys.

Lead Management 28

Lead Management Work Management Marketing Management Lead Scoring 28

B2B Marketing Zone Posts

JUNE 9, 2010

22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! Consider the stage in the sales cycle visitors are most likely to be in.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

DECEMBER 18, 2012

At HubSpot, we also include a field on our forms that asks our visitors to identify their biggest marketing challenge. This gives the sales rep another solid foundation for building a conversation around the lead’s needs and interests. . -- this can also be extremely helpful bits of information to pass on to your sales team.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. You can customize them too.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Part of your content marketing strategy should include promoting your content across the channels that your persona uses. Solve for Complex B2B Buying Cycles. Account Based Marketing. Inbound Marketing.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Part of your content marketing strategy should include promoting your content across the channels that your persona uses. Solve for Complex B2B Buying Cycles. Account Based Marketing. Inbound Marketing.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

SnapApp

DECEMBER 14, 2016

This is real inbound marketing - no need to mention sales. How Content Marketers ditribute their content across Social Media. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Long sales cycles.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62