PureB2B

FEBRUARY 16, 2021

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends.

Intent Data 117

Intent Data Intent Trigger B2B 117

DiscoverOrg

APRIL 17, 2019

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. The rest comes later.

Intent Data 120

Intent Data Intent Sales Strategy 120

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

Intent Data 124

Intent Data Intent Account Based Marketing Prospect 124

SalesIntel

OCTOBER 20, 2021

Every sales officer, be it a VP, revenue officer, or sales manager, always loves to see a strong and consistent sales pipeline, but none more so than the Chief Revenue Officer (CRO). Above all, the major challenge is to manage these hurdles and generate sales without spending too much time on them.

Buyer Intent 93

Buyer Intent Intent Data Intent Bombora 93

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

Intent Data 52

Intent Data Intent Marketing Funnel 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

Intent Data 52

Intent Data Intent Marketing Funnel 52

Only B2B

SEPTEMBER 21, 2021

The success of B2B sales and marketing is strongly reliant on data. However, simply using the data to reach out to your prospects is insufficient. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. What Is Intent Data?

Intent Data 77

Intent Data Intent Help Companies 77

Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

Intent Data 84

Intent Data Intent Marketing Buyer's Journey 84

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Intent B2B Trends 52

TrustRadius Marketing

SEPTEMBER 26, 2022

Knowing how to leverage intent data is a critical skill for B2B marketers today. Top brands are already using intent data to identify and target prospective buyers more quickly and effectively. Moreover, nearly 70% of best-in-class marketers say they’re already “very successful” with intent data.

Intent Data 52

Intent Data Intent Account Based Marketing In-market Buyer 52

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . But Dark Funnel visibility is much more than a neat trick. Validating visible buyer journeys.

Funnel 62

Funnel Buyer Intent Buyer's Journey Intent 62

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Improve the Buyer’s Journey.

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Intent Leads Lead Intent Data 118

6sense

AUGUST 13, 2022

When it’s time to decide which accounts to target for marketing and sales outreach, you don’t have to guess which accounts are most likely to buy. How 6sense Spots Buyers. In large part, intent data — the “digital footprints” left behind when people do online research. Examples of Intent Data.

Intent Data 62

Intent Data Intent Companies Customer 62

Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

Intent Data 52

Intent Data Intent Marketing Buyer's Journey 52

SalesIntel

MARCH 26, 2022

B2B sales and marketing success depends heavily on data. However, it is not enough to use the data only for reaching your prospects. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. What is Intent Data?

Intent Data 52

Intent Data Intent Buyer Intent Account Based Marketing 52

PureB2B

FEBRUARY 16, 2021

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions. First Party Intent Data – Delivers Contact-Level Content Consumption and Behavioral Trends.

Intent Data 62

Intent Data Intent Trigger B2B 62

Aberdeen

DECEMBER 17, 2019

They want to connect to their customers and prospects because that’s how sales happen. It’s why technology vendors spend more than $300 billion annually on marketing and sales. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time.

Intent Data 69

Intent Data Intent Purchase Intent B2B 69

6sense

DECEMBER 6, 2021

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine stages of their sales process with what are really stages of the buyer journey. Your Funnel Is Not Their Journey.

Funnel 62

Funnel Buyer's Journey B2B Intent Signal 62

6sense

JUNE 23, 2022

So where is that 70% of the buyers’ journey taking place? The grand majority of buyer behavior takes place in an anonymous data-realm we call the Dark Funnel. It’s where buyers are invisibly: Conducting their own research. Influence their research journey. Understand their needs.

Funnel 115

Funnel B2B Intent Signal Companies 115

Strategic-IC

MAY 5, 2022

There are many ingredients to success – an account-led focus, Sales and Marketing alignment , the right data strategy, an orchestrated execution…, etc. But what makes a strategy truly successful is the level of personalization in your content strategy. Intent data is your secret ingredient. Sounds useful, right?

Account Based Marketing 62

Account Based Marketing Intent Content Intent Data 62

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

Intent Data 98

Intent Data Intent B2B Buyer Personas 98

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness.

Content 123

Content Generation Personalization Leads 123

NuSpark Consulting

FEBRUARY 3, 2019

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? What Content Syndication Is.

Lead Generation 100

Lead Generation Content Generation Leads 100

PureB2B

JUNE 19, 2019

The internet and digital media are the source of advancement when it comes to sales and marketing. Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. You can start now and get ahead.

Intent Data 62

Intent Data Intent Account Based Marketing Sales 62

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent ROI B2B 49

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. The platform lets you capture demand, accelerate sales, and create personalized experiences across the buyer journey.

Linkedin 52

Linkedin Account Based Marketing Marketing Buyer's Journey 52

SalesIntel

AUGUST 6, 2021

B2B sales and marketing success depends heavily on data. However, it is not enough to use the data only for reaching your prospects. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. What is Intent Data?

Intent Data 52

Intent Data Intent Buyer Intent Account Based Marketing 52

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent. Browsing intent. What is it?

Intent Data 98

Intent Data Intent Demand Generation 98

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. And today, we’re telling you to give your sales process a little TLC. What Is A Sales Process? Less time: The B2B sales cycle is long.

Optimization 139

Optimization Process Sales B2B 139

Aberdeen

DECEMBER 17, 2019

They want to connect to their customers and prospects because that’s how sales happen. It’s why technology vendors spend more than $300 billion annually on marketing and sales. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time.

Intent Data 52

Intent Data Intent Purchase Intent B2B 52

PureB2B

JUNE 27, 2019

Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the "intent" of a user based on their activity and search strings. Intent data creates categories based on personal interest as opposed to traditional date; demographic location, age, and gender.

Intent Data 62

Intent Data Intent B2B Account Based Marketing 62

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel.

Intent Data 85

Intent Data Intent Strategy Buyer Personas 85

Albacross

JANUARY 19, 2022

But your marketing team are struggling to know which accounts are qualified to send to sales. And the sales still don’t know which accounts they should prioritize, when the best timing to reach out is, and what to include in the pitch. Truth is: you don’t need more data – You need insights. Intent data is the one.

Intent Data 52

Intent Data Intent Intent Signal Strategy 52

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

Intent Data 40

Intent Data Account Based Marketing Intent Target 40

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. But buyer journeys can become extremely complicated. We like to think that the buyer’s journey is linear.

Intent Data 40

Intent Data Intent Rate Intent Signal 40

PureB2B

JUNE 19, 2019

The internet and digital media are the source of advancement when it comes to sales and marketing. Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. You can start now and get ahead.

Intent Data 48

Intent Data Intent Account Based Marketing Sales 48

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. In fact, buyers now complete 70% or more of their journey before they ever directly engage a vendor. We call this anonymous data-realm the Dark Funnel. Yes, You Can Gain More Funnel Visibility.

Funnel 62

Funnel Intent Data Buyer Personas Intent Signal 62