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How to Build a Successful B2B Go-To-Market Strategy

Launch Marketing

To assess your position or the position of competitors in the market, the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one strategy that helps identify action items. What resources do you have that give you a competitive advantage? Here are some questions to get you started. Everything should connect.

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Digital Personalization Trends for This Year

Marketing Insider Group

Once you have defined buyer personas, digital personalization gives you the ability to connect with customers, anticipate their needs, and build long-lasting business relationships. 1 Do these stats place your brand behind the eight ball or ahead of the game? Then improve through customer feedback! Sources: [link].

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Marketing agencies give SMBs access to top-tier marketing capabilities and capacity, while using their internal resources more effectively.

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Why You Need a Content Marketing Plan [+ Free Templates]

Litmus

With these resources, you will be able to: Analyze your current content marketing efforts with a SWOT analysis. Define your buyer personas for your content plans. Map your content marketing objectives and KPIs. Plan your work with a content timeline. Creating a content marketing plan doesn’t have to be cumbersome.

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4 Steps to Implement Your Healthcare Marketing Plan Using Inbound Marketing

SmartBug Media

Buyer Personas. If you haven’t already ironed out your buyer personas , now is the time to do it. According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” Do you have a blog, resource center, or any sales collateral pieces?

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Part of your audit should include creating buyer personas. Even if you’ve created personas in the past, your customer base may have changed somewhat over time. Guest post by Eleanor Hecks. How large is the B2B market?

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How to Create Your Small Business Marketing Plan

BenchmarkONE

Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Doing so ensures everyone can focus resources and efforts towards a common goal. SWOT Analysis. If you need to, or if you have the resources, outsource an agency that can help you dig into these areas.