Adobe Experience Cloud Blog

OCTOBER 21, 2016

Instead, it requires using technology to build a set of cross-company processes that enable an evidence-based approach to sales and marketing to drive growth. Put another way, the whole company goes digital rather than half of it. Equip Your Organization with the Right Tools.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

PureB2B

AUGUST 28, 2018

Why It’s Important to Research Your Sales Leads. In this fast-paced industry, buyer needs and demands are ever-evolving. As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations.

Research 94

Research Sales Qualified Leads Marketing Automation Services Work Management 94

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. There is a crying need for this.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

PureB2B

AUGUST 28, 2018

Why It’s Important to Research Your Sales Leads. In this fast-paced industry, buyer needs and demands are ever-evolving. As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Sales teams are being engaged later and later in the sales cycle.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

JANUARY 21, 2014

Demand generation, however, is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles. As trends begin to emerge from your marketing programs, you''ll be able to connect marketing activities to key success metrics.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Demand FAQ 28

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Science - Measurement and ROI, Marketing automation, Integration, Chief marketing technology officers. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The Mx Group

SEPTEMBER 27, 2017

Chances are you have a marketing automation platform (MAP) and have been using it for some time. Tune-ups aren’t just for broken or old B2B marketing automation tools. Simply put, modern marketers can’t afford to neglect their tech. Personalization is becoming an overused word in modern marketing conversations.

Marketing Automation Services 74

Marketing Automation Services Lead Ranking Marketing Automation Top of Funnel 74

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. At the middle stage, buyers need to understand product features and savings / benefits that can be derived.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? Can sales be made relevant and valuable again in these key stages of the buying cycle? Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sales Engine

NOVEMBER 3, 2017

A buyer might call a sales rep for no other reason than to hear about the latest products on the market, to make sure a competitor wasn’t enjoying a piece of technology they weren’t aware of. Back then, buyers needed Sales to stay informed and make a purchase, and Sales needed buyers to stay employed.

Brand Identity 149

Brand Identity Branding Budget Programs Marketing Automation Services 149

Sales Engine

MARCH 13, 2017

A buyer might call a sales rep for no other reason than to hear about the latest products on the market, to make sure a competitor wasn’t enjoying a piece of technology they weren’t aware of. Back then, buyers needed Sales to stay informed and make a purchase, and Sales needed buyers to stay employed.

Brand Identity 120

Brand Identity Branding Budget Programs Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Can your content be organized in a meaningful way for your sales team in one centralized library? Flexible content organization and content recommendations based on performance, informed by your marketing automation platform, help keep conversations on point and accelerate conversions. Turn to Technology to Close the Gap.

Practices 134

Practices Best Practices Work Management Marketing Automation Services 134

Sharpspring

AUGUST 31, 2021

Using these models of the ideal customer, you’ll be able to better target your ads and hone your messaging to suit specific needs and convert leads into loyal customers. In this blog, we outline everything you need to know about developing buyer personas to fine tune your marketing automation and digital marketing strategy.

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Sales Engine

MAY 12, 2016

A buyer might call a sales rep for no other reason than to hear about the latest products on the market, to make sure a competitor wasn’t enjoying a piece of technology they weren’t aware of. Back then, buyers needed sales to stay informed and make a purchase, and sales needed buyers to stay employed.

Top of Funnel 120

Top of Funnel Brand Identity Branding Budget Programs 120

Sharpspring

JANUARY 23, 2020

Using these models of the ideal customer, you’ll be able to better target your ads and hone your messaging to suit specific needs and convert leads into loyal customers. In this blog, we outline everything you need to know about developing buyer personas to fine tune your marketing automation and digital marketing strategy.

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

Webbiquity

JANUARY 3, 2012

Addressing Changes in the B2B Buying Cycle. by Marketing Automation Software Guide. Writing that “I have no interest in reading a War and Peace-style sales pitch — and, let’s face it, that’s what most whitepapers are these days…Companies need to find new and more direct ways to reach the buyer 2.0

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Martech

APRIL 15, 2022

This is because buyers seek expertise when dealing with other businesses, while consumers typically seek the best deals and most exciting products. So your marketing needs to be more personalized than it might otherwise be when targeting B2C customers. Types of B2B marketing. What are the benefits of B2B marketing?

Marketing AI 121

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 121

Single Grain

AUGUST 6, 2019

For different types of businesses, buyer needs at the problem/need recognition stage – top of the funnel (TOFU) – are different. However, say the customer is evaluating marketing automation programs to help improve the sales funnel they created. 7 Easy Ways to Generate and Convert More Qualified Leads.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. IDC: Economic Buyers, Digital Overload and Sales E.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Marketing Interactions

MAY 23, 2018

In the content audits I’ve done for many companies, much of the content that’s unused consists of one-off pieces that don’t play a role in the narrative a buyer needs to get from problem to solution. Marketers can add to both the top line and the bottom. Sales is not your customer. Remember Who You’re Writing For.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118

Webbiquity

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. Image Credit: Lydia’s Marketing Blog.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. Image Credit: Lydia’s Marketing Blog.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100