Inbox Insight

DECEMBER 1, 2020

Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data. Research shows that 45% of companies use just one source of intent data – either first-party or third-party.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. You can when you use buyer intent data. . Intent Data Explained .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

NuSpark Consulting

DECEMBER 18, 2017

As the Internet has matured and Google has increasingly served up the answer to just about every question that has popped into our minds, B2B buyers have become more empowered. When researching for solutions to business problems, they no longer have to invite salespeople into their cubicles or corner offices.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. B2B Marketing Trend Watch. Industry News.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 86

Buyer Intent Intent Work Management Marketing Management 86

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data? This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SalesIntel

MARCH 26, 2022

And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data? In simple words, Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

SalesIntel

AUGUST 6, 2021

And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data? In simple words, Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Engagio

JUNE 29, 2021

Financial services teams well know the challenges of introducing new technology. Pull out the much-reviled DOS-based quoting tool and who knows what might happen. Recent history has catapulted your buyers forward seven years, technologically speaking. Identifying your in-market accounts. Yet something must change.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Inbox Insight

MAY 31, 2024

With 87% of marketers reporting higher returns from ABM compared to other marketing strategies, it is clear that this shift towards account-centric marketing is yielding tangible results. For example, marketing teams can create custom landing pages, emails, and ads for each account that speak directly to their pain points.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Circle Studio

NOVEMBER 23, 2021

The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. As growth continues to become more challenging, look for leaders to elevate strategy in their marketing, replacing tactics with strategies and simple goals with true aspirations for winning. Google’s core web vitals.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Circle Studio

NOVEMBER 24, 2020

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. AI-Powered Marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. And we often talk about the Dark Funnel within the context of how this buyer information, when properly de-anonymized, can dramatically increase new-logo signings and revenue. Customer intent signals live there, too.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 25, 2021

As we’ve shared insights from our new interactive ebook during the past few weeks , it’s become clear that most of the hidden buyer-intent data hindering the progress of revenue teams originates from publicly available sources. We call this vital info internal Dark Funnel data, and your revenue team can’t afford to overlook it.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Buyer Intent 62

Heinz Marketing

NOVEMBER 22, 2020

If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. Essentially, 6sense is a tool to help you figure out who is interested in buying your products and services so you can prioritize follow up at the right time.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

SalesIntel

AUGUST 23, 2021

The tools and apps that businesses use provide insight into their technology purchasing habits, how they work, the issues they encounter, and what technology they will purchase next. As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. 8 Top Content Tools for Content Creation, Distribution and Measurement. Related: 3.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Metadata

MAY 5, 2021

Meaning Facebook’s native advertising match rates are horrible, and targeting with career data is usually way off, leading to tons of wasted spend and bad leads. So we set out to find a tool that would help us work around this and increase our match rates. They’re incredibly high level. So we turned to Metadata.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. 1) Ask a question and research. 2) Form a hypothesis and test it.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. The total addressable market, often known as TAM, is the complete market demand for a product or service.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52