Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data. Image: N.Rich.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

Aberdeen

JANUARY 28, 2019

In a Mintigo blog post , Chughtai explores the ubiquity of AI, the winning power of human + artificial intelligence, and the potential for B2B organizations to use data to drive revenue, particularly by using AI to decipher buyer intent signals. is the key to taking a buyer intent signal all the way to a converted, satisfied client.

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Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Martech

MAY 5, 2023

Everybody still calls it a ‘funnel’ “There are 77,000 different paths to a purchase,” said Don Simpson founder of sales intelligence platform Lift AI. “We The client’s web site is treated as a “buyer intent tool.” Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It

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Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 106

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

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Buying Cycle Intent Ideal Customer Profiles Planning 86

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

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Crimson Marketing

APRIL 23, 2015

Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . Why is Data on Buying Intent the Key? We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

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6sense

DECEMBER 10, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo.

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Metadata

MAY 5, 2021

You can target Facebook users with three categories native to the ad platform: Demographics – like age, gender, and work information like job title and industry Behaviors -like prior purchases and device usage Interests – like entertainment, family & relationships, and hobbies & activities. They’re incredibly high level.

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CPL Cost per Lead Lead Ranking Facebook 98

Tony Zambito

JULY 17, 2016

The relationship between intent and goals is a very important one. Understanding this relationship allows for a deeper analysis of buying behavior and what truly is driving purchase decisions. Primarily, it helps with making sense of the tasks and activities buyers perform. Tasks Versus Goals. Frankly, I was disappointed.

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Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a business-to-business setting, you need that third-party data to understand how that person fits into the organization to which you want to sell and how they can influence the purchase.

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Intent Data Intent Top of Funnel Intent Signal 70

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com.

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Bombora Marketing AI Intent Data Multi-Channel 62

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How can intent data help marketers build content that's customized for unique accounts and target buyers?

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Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

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Intent Data Intent Lead Ranking Buyer Intent 40

Martech

SEPTEMBER 7, 2021

And it is better suited for B2B marketing, where there are fewer buyers, but spending more to acquire big-ticket items for their firms. LiftAI takes a data-driven/buyer intent approach towards conversational marketing. For one client, LiftAI figured out there were 77,000 paths that led to a purchase, Simpson recalled.

Product 91

Product Ideal Customer Profiles Top of Funnel Lead Scoring 91

Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance.

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Aberdeen

JANUARY 30, 2019

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance.

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Intent Data Intent Intent Signal Buyer Intent 40

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service.

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Intent Data Marketing AI Intent Bombora 79

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. On the other hand, the 'intent data' information is random, dispersed, and unconnected. An Overview of Behavioral Intent Data.

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Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Intent Intent Signal Buyer Intent Intent Data 49

6sense

JULY 8, 2021

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. 6sense.com/bombora or www.bombora.com.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Aberdeen

DECEMBER 13, 2018

While a relatively new concept, Buyer Intent Analytics allows a company to identify its Total Active Market much earlier than previously possible. Buyer Intent reveals the readiness-to-purchase calculated by analyzing the digital footprints from online product research. The red dot is the deal’s close date.

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Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

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Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 The post Can Intent Data Hyper-personalize Your 4.5B

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Aberdeen

JANUARY 25, 2019

By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. The post Who’s Who in the Intent Data Business?

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ClickZ

OCTOBER 18, 2019

The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data. This allows marketers to pinpoint the moment that brand awareness advertising becomes buyer intent and follow it through to purchase.

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Account Based Marketing ABM Marketing Automation Services Bombora 49

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. The Revolution Is Now. They often experience: .

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Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Using ABM, Sales and Marketing teams take signals of buyer intent to determine the right time to engage a prospect. The post Is Intent Data Intelligent Enough to Power ABM?

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Aberdeen

FEBRUARY 8, 2019

He also predicted smart advertising: “Devices … will know your purchasing trends and will display advertisements that are tailored toward your preferences.”. Content insights provide data on buyer accounts and purchase intent, but supposedly, interactive content and content syndication networks can maximize content reach and insights.

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Aberdeen

JANUARY 4, 2019

And that, my friends, is the point: external behavioral buyer intent data, combined with your first-party data, will outperform a Target Account List any day of the week. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

JANUARY 7, 2019

And therein lies the rub: if you are going to use buyer intent behavior as a key part of your ABM strategy, it’s important to develop and automate your next-best-action playbook; allowing you to intersect with these various moments in a group research journey on the way to a purchase decision.

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Vendors Intent Buyer Intent Intent Data 40

6sense

DECEMBER 10, 2021

Fortunately, Olivier Thierry , the CMO of Quorum Software , was the case study and co-presenting. First, companies hire a CMO because they want you to bring perspective — at Appirio , we used to say, “Be a tour guide, not a taxi driver!” It’s designed particularly to help women CMOs connect in an open and authentic environment.

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