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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Just like you don’t go to the grocery store aiming to buy every food at once, you don’t try to bite off your total addressable market in one fell-swoop. In grocery shopping terms, TAM means considering all of the food you might possibly want to buy on any given trip to the grocery store (your menu, so to speak). Are there new entrants?

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is. Each case of lemonade costs $30, and on average your vendors buy 50 cases per year, totaling $1,500. The two common approaches are top-down and bottom-up. million.

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Why Unifying Sales and Marketing is a Better Approach for SMBs

ClickDimensions

We also briefly introduced the Simple Account-Based Sales and Marketing Approach – let’s provide a high-level overview of why it is better than the traditional approach for SMBs. Emphasizing Multi-Contact Opportunities Identify the members of the buying group early to enable targeted marketing initiatives that lead to better success.

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Why Simple Account-Based Sales and Marketing is a Better Approach for SMBs

ClickDimensions

We also briefly introduced the Simple Account-Based Sales and Marketing Approach – let’s provide a high-level overview of why it is better than the traditional approach for SMBs. Emphasizing Multi-Contact Opportunities Identify the members of the buying group early to enable targeted marketing initiatives that lead to better success.

SMB 52
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Why do companies buy business data?

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.