Powering On-Page SEO and PPC to Boost SaaS Website Traffic
FunnelEnvy
FEBRUARY 5, 2024
At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. Generally, it’s more cost-effective to run paid ads in the transactional phase of awareness when the prospect is highly intent to purchase. Examples include words such as buy, price, deals, and shipping.
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