KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClearVoice

DECEMBER 7, 2020

You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. Because your business needs to do business, that means you need to generate leads. The most successful brands strike the right balance between inbound marketing and outbound marketing strategies to generate leads.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Thanks for the support. Communicate with Content After strategic thinking, the key to social media success is content creation. I may steal this.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

APRIL 5, 2013

You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. If you have closed-loop analytics, I also recommend drilling down further to see which networks are sending you the most leads and customers.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

SendX

JUNE 11, 2020

It is often confused with writing emails that start with, ‘I want to thank you for your patronage to our esteemed and leading company… zzz…’ Or emails that are sent without context. While people do buy on impulse, they don’t just buy from anyone. They buy from the business which is on top of their mind, which they can trust.

Email Marketing 195

Email Marketing Practices Examples Planning 195

Single Grain

MAY 29, 2023

By optimizing your SaaS website for SEO, you can effectively generate organic traffic, improve SaaS lead generation methods, increase visibility in search engine results pages, and drive more sales and subscriptions. Organic content can help nurture leads through this process by providing valuable information and building trust.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

seo.co

FEBRUARY 14, 2023

Fast sales cycle. First, most SaaS companies have lightning-fast sales cycles. SaaS subscriptions aren’t necessarily an impulse buy, but they certainly don’t rely on the long back-and-forth exchanges that most B2B operations do. Find the target market most likely to buy your product, and gear all your content to them.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Generating More Leads with Video White Papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.

Paper 100

Paper Work Management Marketing Management SME 100