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How To Optimize Your Landing Page For Better PPC

Unbounce

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Metadata

Collecting contact information from interested prospects so your sales team can follow up with them. Open your LinkedIn and you’ll likely see plenty of posts talking lead generation vs demand generation—with demand gen talking the W every time. Why are strategies shifting now?

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. Cost: $499/month (Pro), $799/month (Pro+).

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” You are distributing press releases online, aren’t you? Contact us today to find out how we can help you. The wall on your Facebook company page offers a lot of opportunity.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Source: LinkedIn , 2020). Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. And distribute it in the channels they are active in. Not exactly. This trend will continue in 2022.

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Dispelling myths and understanding realities of social impressions measurement

ClickZ

In the early stages of D2C ecommerce, having sufficient ad dollars and the appropriate creative was enough to drive growth This was due to minimal competition and low cost-per-acquisition (CPA) on Facebook. As social media continues to evolve, brands need to optimize advertising strategies to achieve business goals.