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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. This white paper aims to change that perception of them.

Rules 60
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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Just fill in your primary email address below, hit the “Send” button -- and you can claim it right away at no cost at all!” “Get This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. Get our free report! Sign up below!” “For All Rights Reserved.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Use a social publishing site like scribd.com to gain a larger audience for your white papers. Next post: What Not To Do For Better B2B Customer Relationships FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. And yes, it does cost money. The same holds true for video white papers.

Rules 60