Business Blogging, Content, Marketing Leads and Online Marketing

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content

Paid Content Stats Social Media Paid Search Agency

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Content creation doesn’t have to be hard.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Inbound Marketing Analytics 101

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Paid Search.

Inbound Marketing

Inbound Marketing Analytics Paid Search Agency Landing Pages

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning

Planning B2B Marketing Emarketing B2B

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation

Curation RSS Web 2.0 Content Marketing

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Ardath Albee, CEO of Marketing Interactions, Inc. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

JULY 27, 2018

Lawyer Video Marketing. Video content is fast becoming a must-have on social media and websites. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. Websites with a blog tend to have 434 percent more indexed pages on search engines.

Budget Programs

Budget Programs Work Management Planning Marketing Management

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

JULY 27, 2018

Lawyer Video Marketing. Video content is fast becoming a must-have on social media and websites. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. Websites with a blog tend to have 434 percent more indexed pages on search engines.

Budget Programs

Budget Programs Work Management Planning Marketing Management

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

DECEMBER 20, 2018

At the end of the page’s content, invite users to contact you about their own custody case. It’s not just the content of your website that matters but the technical performance as well. Blog and Blog Well. Blogging is an important way to improve your digital marketing. Get Your Speed Up.

Planning

Planning Social Media Marketing & Strategy SEO

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. I didn’t have the time to go through the content but it seems like this is a hot topic right now. Do you have any good examples of social media used in email marketing? Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

JULY 27, 2018

Lawyer Video Marketing. Video content is fast becoming a must-have on social media and websites. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. Websites with a blog tend to have 434 percent more indexed pages on search engines.

Budget Programs

Budget Programs Work Management Planning Marketing Management

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Go Beyond SEO

DECEMBER 20, 2018

At the end of the page’s content, invite users to contact you about their own custody case. It’s not just the content of your website that matters but the technical performance as well. Blog and Blog Well. Blogging is an important way to improve your digital marketing. Get Your Speed Up.

Planning

Planning Social Media Marketing & Strategy SEO

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management

Sales Management Pricing Price Marketing Websites

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media

Social Media Social Marketing Media Planning

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Don’t just rely on analysis, refine your list based on relevance to your business, products and services.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

4 Free Ways Law Firms Can Increase Their Online Presence

Go Beyond SEO

AUGUST 3, 2017

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. In order for those people to find your law firm there are several things you can do right now to increase your online presence.

Ideal Customer Profiles

Ideal Customer Profiles SEO Social Media Lead Scoring

Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!

Hubspot

MARCH 22, 2012

Just consider the less obtrusive, less expensive, and more effective marketing alternatives that have cropped up under the inbound marketing umbrella. HubSpot's recently released 2012 State of Inbound Marketing Report , which analyzes the effectiveness of various marketing channels, highlights this very discrepancy.

Cost per Lead

Cost per Lead Service Inbound Marketing Television marketing

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. My take is that is at the top.

B to B

B to B Blogger B2B Thought Leadership RSS

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What type of content is most effective? What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? B2B content matters.

Social Media

Social Media Statistics Paid Search Agency Social Marketing

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Audit your existing content.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Content Creation Made Easy

Trending Sources

Inbound Marketing Analytics 101

7 “Rs” for B2B Marketing Content Planning

Is Content Curation an Easy Way for Content Marketers to Do More.

Variety of Content is the Key in the Early Stages of the.

Using Content to Move Prospects Forward in the Sales Cycle

How Lack of Marketing Content Can Derail Your Website Redesign Project

5 Family Law Marketing Ideas That Won’t Break the Budget

5 Family Law Marketing Ideas That Won’t Break the Budget

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Deconstructing the Four Stages of the Industrial Buy Cycle

Social Media with Email Marketing – is it the Super Combo?

5 Family Law Marketing Ideas That Won’t Break the Budget

Law Firm Marketing 101: An Essential Guide for Family Lawyers

Successful Industrial Websites Require Part DiY and Part.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Have Digital Marketing and Social Media Killed the Industrial.

The 6 essential rules of a website redesign – Ignore them at your.

High-Performance Email Marketing for Attracting and Engaging.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Shortening the Industrial Buy Cycle in 5 Simple Steps

5 Rules of Website Redesign for Engaging Engineers and Industrial.

4 Free Ways Law Firms Can Increase Their Online Presence

Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!

199 Digital Marketing Stats to Drive Your Marketing Strategy

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Is Your Industrial Website Still Just a Business Card?

Stay Connected