Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. We are so focused on tactical execution that we lose focus on the results. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads. More sales. Greater awareness.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. Cost efficiencies The appointment setting tactic is on a strict pay for performance model.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

The Lead Agency

JUNE 17, 2019

increase in sales productivity and a 12.2% A typical marketing automation campaign will lead the recipient through their buyer journey to sale by sending relevant communications based on their interactions with the company. When carried out effectively, marketing automation can generate significant results.

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

DECEMBER 1, 2010

Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. Well we need to focus on wringing out every lead and every deal from our funnels. So we started throwing more money at digital tactics that could show a real return on the investment. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

DiscoverOrg

MAY 7, 2019

It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Lead generation. Data quality and management.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Optinmonster

FEBRUARY 24, 2020

Application funnels are a great way to qualify leads to make sure you’ve got the right clients lining up for your product. Plus, your unqualified leads won’t be wasting your time and resources, either. In this article, we’re going to look at: What is an application funnel. When is it necessary to qualify sales leads.

Sales Qualified Leads 88

Sales Qualified Leads Top of Funnel High Quality Lead Leads 88

Albacross

MAY 10, 2019

Well, no matter how effective your current process, there’s always room for improvement - you need to implement the newest strategies and adapt to the changing habits of your audience if you want to ensure that you’re closing a satisfactory percentage of your prospects. And jump through even more hoops before you close that sale.

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. Calfee Design is helping entrepreneurs in the developing world make locally sourced bamboo bicycles for domestic and international sale.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. Calfee Design is helping entrepreneurs in the developing world make locally sourced bamboo bicycles for domestic and international sale.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Valasys

APRIL 4, 2023

I will talk about 5 fantastic strategies that will help you capture the attention of those elusive leads and build lasting relationships with them. Okay, but first, let’s start with the basics : What exactly is Outbound Lead Generation? And what are the benefits of Outbound Sales Strategies? What are the Stats about it?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52