Salesforce Marketing Cloud

FEBRUARY 8, 2024

Outbound sales involves consistently reaching out to potential customers. But don’t worry; in this article, we share strategies to make the most of your outbound sales so you can stand out from the crowd and maximize your window of opportunity. What you’ll learn: What is outbound sales?

BANT 52

BANT Marketing & Strategy Tips Paid Search Agency 52

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. Customers’ sales expectations have changed. Remote sales isn’t a just-during-COVID thing. Does Your Virtual Selling Process Need Work?

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. I actually don’t know you too much from before, so it’s a nice opportunity to get to know you.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I would love to hear a little bit about yourself other than the usual sales pitch. I’m a French guy, so that’s not a sales pitch. And nowadays I do advisory with a bunch of great B2B sales companies. I actually don’t know you too much from before, so it’s a nice opportunity to get to know you.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. Customers’ sales expectations have changed. Remote sales isn’t a just-during-COVID thing. Does Your Virtual Selling Process Need Work?

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Hubspot

OCTOBER 5, 2020

In this post, I’ll show you how to set up the perfect ecommerce checkout experience for your customers, and help you enjoy better shopping cart conversion rates as a result. Now that you’ve secured the purchase, this puts less pressure on the buyer and presents an opportunity to expedite future purchases from your site.

eCommerce 99

eCommerce Barriers Burn Rate Privacy Policies 99

Martech

MARCH 15, 2022

The story above should help you realize that there is much to resolve before doing that — otherwise you’ll be burning cash at a higher rate than needed. One way to understand if your brand is on the right track in its branding strategy is to think of your brand strategy as a story you are telling. Does this resonate?

Ad Building 142

Ad Building Brand Identity Branding Marketing & Strategy 142

Lead Liaison

JULY 1, 2018

Are you wondering how to book more sales meetings? If you’re reading this, then you’re likely a VP of Sales and having problems with the reps on your team or you’re an individual contributor and looking for the upperhand. I was traveling to accompany one of our sales representatives in a meeting with a potential client.

Top of Funnel 48

Top of Funnel Lead Liaison Burn Rate Budget Programs 48

Single Grain

NOVEMBER 17, 2020

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. How to Use Dux Soup & LinkedIn to Scale Your Sales and Recruiting Efforts. You’ll need to have the LinkedIn Insight Tag added to any page on your website that you want to track.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Hinge Marketing

OCTOBER 10, 2016

You see, they’ve been burned before by B2B companies that fail to deliver on their promises. Best of all, it can also attract a new universe of prospects — and, over time, turn them into leads, opportunities and new clients. Move people through the sales funnel? B2B Website Strategy Best Practices. Close more business?

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Social Media 125

Social Media Paid Content Campaigns Media 125

Litmus

SEPTEMBER 25, 2023

It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! She shared one of her biggest wins—a 100% conversion rate with her client Workamajig—and then told the story of just how exactly she accomplished this legendary win.

Marketing AI 100

Marketing AI VALS Top of Funnel Work Management 100

Single Grain

NOVEMBER 8, 2019

Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. In this framework, every piece of content you create is an opportunity to bring a new lead closer to a sale or to inspire an existing customer to take action. Ratings & Reviews. Modern consumers are savvy. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Convince & Convert

SEPTEMBER 20, 2010

Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks. I'm beginning to steer my clients away from Twitter as a brand marketing opportunity. I see Twitter for branding working in only the rarest of examples.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Vidyard

FEBRUARY 2, 1999

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Want to learn about using video in sales emails via video? Watch and Learn.

Video Marketing 66

Video Marketing Cold Calling Lead Ranking Enterprise Management 66