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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Analyze Your Results and Optimize for Greater Returns To analyze your ad results, start by tracking key metrics such as click-through rates (CTR), conversions, and cost per conversion (CPC).

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

So we made it our mission to get marketers the answers to their burning questions. For example, “cyber security providers” and “cyber security services” are keywords with a high search volume, high CPC, and high costs. But when you master the medium, you can generate high-quality leads while keeping CPC low. A CTR of 2.2%

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. So test it early to see which brings the highest CTR or lowest CPC and then use that one going forward.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). Now, influencer marketing doesn’t have to burn a hole in your pocket! Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. If you are feeling the burn of email marketing, his posts will be a great help. Why should you follow her? Her Twitter posts will give you rightful insights too.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

If website visitors perform a conversion, the conversion page (“Thank you for submitting”) fires a “burn pixel” to the prospect’s computer, taking him out of the retargeting audience. This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. Major Vendors.