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Blog: Using AI for Personalized Marketing at Scale

Conversica

Here’s a handful of findings to convince you of the efficacy of personalized email marketing: Personalized emails deliver six times higher transaction rates than non-personalized emails. Emails sent from an individual’s address (rather than a business’ email address) see a 31 percent higher click-through rate.

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. This increase is accompanied by a staggeringly high open rate that is 25% higher than pre-COVID levels, a record for the year.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels.

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What not to do on social media in 2021

Sprout Social

Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. Staying silent can hurt your brand, but it’s equally important to know when to join the conversation in an appropriate manner. Publishing at a high frequency can be harmful in more ways than one. So much truth to this!

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How to Win More Deals with Video for Sales in 2021

Vidyard

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. He felt the burn and his prospect felt the love. Since implementing video in his process he’s seen win rates quadruple. Most Creative Use of Video For Prospecting. Winner: Sam Kean at Fresh Relevance.

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7 Signs You Should Walk Away From a Prospect

Hubspot

Should we table this conversation?” Check out the template he uses that gets a 76% response rate!) You don’t want to burn bridges with your coach, so don’t insinuate that they’re not useful to you. Instead, keep things positive and ask that point of contact who (besides them) should be involved in the conversations.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. As you can imagine, this leads to higher engagement and conversion rates. Maybe it’s to increase sales, drive website traffic or to improve your customer retention rates.