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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. It’s a long-term strategy that focuses on building brand awareness and positioning. Consider a practical scenario where a business harnesses the power of demand gen.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Although the term information explosion dates to the 1940s, and big data was first used in the 1990s, it’s really only within the past couple of decades that using data has become a bigger challenge than simply gathering it.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

An A/B test can burn through a significant amount of time, money, and resources for optimizers. So, they’re different, with QA being a much broader term. Now that it’s clear that QA can mean the difference between business success or failure, let’s see what happens if you ignore it (hint: it’s not pretty).

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10 Email Marketing Platforms To Grow Your Business

SendX

Lessons from running my business: 1) Email marketing is like plumbing. Therefore, why not use it to make your business grow faster and smoother. This post will give you a preview of each one in terms of email editor, features and pricing. How to Choose an Email Marketing Software for your Business? Let's read on.

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The Winds of Change

LeanData

It detailed a new reality where venture capital is drying up, company valuations have slipped and businesses look to cut back. The Federal Reserve raising the interest rate. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. Burn rates” are important again.