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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

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Despite challenges, retailers find ways to build loyalty and grow wallet share

Salesforce Marketing Cloud

While shoppers split their purchases nearly evenly between stores and online in 2023, by the end of 2025, shoppers expect they’ll complete only 44% of transactions in the store. And retailers are taking note: In 2023, 64% of retailers offered in-store returns of online purchases and 58% offered buy online, pick up in-store.

Loyalty 64
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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

Product-focused features — The heart of any good online shopping experience is the merchandise. Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more.

eCommerce 141
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7 Best eCommerce Personalization Software in 2024

Optinmonster

They used a personalized exit-intent popup targeting visitors considering a purchase but about to abandon the site. At the same time, many other eCommerce personalization tools only offer pricing on request and focus only on enterprise-level eCommerce. The dynamic bundle allowing upsells and cross-sells was my favorite bit.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Products are sold at higher prices during natural disasters because scarcity affects supply and demand. Wildist : 50% Discount for 2 Days Wildist offers people to sign up for its workshops at half price, but only for 2 days. Special edition marketing also allows brands to sell products at higher prices.

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How to Get Over the Sales Slump After the Holiday Season

Convert

They may entice new prospects to commit to making that first purchase, but given too generously, they set up a poor narrative of only shopping when discounts are available. In fact, they might not even care if you’re offering a discount or selling it at full price. Even a 1% improvement in purchases here may make Q1 profitable.