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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. And then there’s the long tail. So why do people launch long tail martech ventures?

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47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

chiefmartech

This was a massive graduating class: 377 startups from 47 countries. Mailmodo — no-code tool for building forms and widgets embedded in emails. Myse — no-code tool for building immersive 3D websites. Hotglue — developer tool to create native SaaS integrations in minutes. You can read a quick overview of all 377 (!)

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SEO Threats: How to Prepare Against These 5 Big Threats to SEO

seo.co

Despite all this, SEO is still currently alive and well, but as technology becomes more developed and complex, the eventual death of SEO is a realistic possibility. focus on long tail keywords with lower search volume, but commercial search intent . or startup in SEO. App Integration. Wearable Technology.

SEO 98
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The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat

chiefmartech

Within a matter of weeks, hundreds of independent developers all around the world built upon that model in ways that rapidly approached the performance of Bard and ChatGPT, but at a fraction of the cost. They can build something that is the very best at what it does within a more focused domain. ” Pause here for a moment.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

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I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

Buffer

I had struggled so much with finding mentors through the various stages of my career, and I wanted to build a platform to make this powerful development tool easier for anyone to access, Dreami. startups #mentorship — Dreami (@JoinDreami) March 31, 2022. That is a privilege, and we won't take that for granted.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

I got my start doing classroom training on software, moved into a sales engineer role, and eventually joined marketing at Lotus Development, where I fell in love with the field. After Lotus was acquired by IBM, I stayed for another 2 years before hitting the startup circuit. Q) Can you give us a brief introduction to Acquia?