Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach
ScanmarQED
MARCH 17, 2021
talking about using Marketing Mix Modeling?(MMM)?to either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Marketing Mix Modeling (MMM)?is These learnings when applied to optimizing media budgets help drive long-term performance.?But?it Marketing Mix Modeling.
Let's personalize your content