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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Read on for details about shared SMB marketer pain points.

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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. One tip for aiding small businesses in this endeavor is to leverage marketing automation tools.

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Unbounce Conversion Intelligence™? Platform: Meet Your New (AI-Powered) Marketing Team

Unbounce

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations.

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8 Tips From a Serial Entrepreneur on Hiring, Growth, and Navigating Change

Salesforce Marketing Cloud

Small and medium-sized business ( SMB ) owners — looking for advice as you navigate a limited budget, growing pains, or find new business? What advice would you give small marketing teams executing on a limited budget? When I joined Trello, the company was a small group, made up mostly of developers and designers.

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8 questions to ask marketing work management vendors during the demo

Martech

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. What workflow and project methodologies does your tool support? what is the hierarchy within the tool and how is it organized?

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How to Prevent Random Acts of Video Creation

Vidyard

Ideally, this type of creative planning is done in tandem with your annual marketing plan. When the annual marketing plans are drafted up for the year, creative strategy isn’t typically the focus. Most SMB organizations begin with business goals that quickly branch down to discrete budgets for events and other marketing table stakes.