markempa

OCTOBER 17, 2006

« Lead Generation for the Complex Sale | Main | Lead qualification and scoring for better leads » E-book: Why Naked CRM Doesnt Work Did you know your CRM might be naked? One of my most read blog posts in 2005 asked " Why dont sales people update the CRM and what can be done about it?

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

MAY 9, 2007

On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series. I hope you can make it. Register here. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MARCH 30, 2007

Lets say you want to invite, via e-mail, a specific group of individuals in your database to a webinar or webcast. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 13, 2005

» Why dont sales people update the CRM and what can be done about it? When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.” I spoke with a potential client about her companys lead management process.

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

APRIL 5, 2006

Sales and Marketing - collaborate as one team Muti-modal lead generation using a portfolio approach to tactics Lead nurturing is critical Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required) Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

MARCH 30, 2007

« Webcast: How to Precisely Define a "Lead" Before Marketing Begins | Main | On building targeted lists for B2B Lead Generation Programs » Now Announcing the "Start With A Lead" Podcast Show I am pleased to announce that Ill be hosting a new podcast show called "Start with a Lead" debuting in April.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. In the B2B realm, assuring marketing processes and marketing automation are connected to sales operations and sales automation/CRM systems. Evaluation and deployment of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JANUARY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

They dont update the CRM so I cant get the reports I need." I then sent him a link to a post titled why dont sales people update the CRM and what can be done about it. And I do believe the CRM Database should be the hub of all communication between sales and marketing. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

OCTOBER 17, 2006

« How to Become a Thought Leader and Attract Customers | Main | E-book: Why Naked CRM Doesnt Work » Lead Generation for the Complex Sale I recently did a phone interview on Lead Generation for the Complex Sale with Nettie Hartsock for Allbusiness.coms Must Read Business Books column.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

MARCH 8, 2006

« Webcast: 8 Critical Success Factors for B2B Lead Generation | Main | Customer Referrals and Your Sales and Marketing Department » Lead generation and the number Many financial executives still view marketing as an expense a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

JUNE 14, 2005

« Why dont sales people update the CRM and what can be done about it? Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

AUGUST 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 7, 2005

I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. Thats what this webcast is about. I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies. Thats what this webcast is about.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JUNE 26, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120