B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. ” Convergence: Technology, CRM & Social Media. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com.

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B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

B2B Lead Generation

« Lead Generation for the Complex Sale | Main | Lead qualification and scoring for better leads » E-book: Why Naked CRM Doesnt Work Did you know your CRM might be naked? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

B2B Lead Generation

» Why dont sales people update the CRM and what can be done about it? When I asked about her CRM and how frequently sales team updates their database. She replied flatly, “our sales team updates our CRM with varying degrees of commitment.”

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B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation.

Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. Join us for an October 29th webinar with Eloqua customers and BtoB leaders.

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B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

A Bait Shop Lesson in B2B CRM: “Crickets Self-Serve”

MLT Creative

By that, I mean lackluster results or bad outcomes originating from CRM strategies that lacked sufficient customer input, resulting in lack of interest, lost repeat business and/or a damaged reputation.

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Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Neil Davey – A journalist, Neil reports on the CRM industry. Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter.

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

B2B Lead Generation Blog: State of the Art Lead Tracking

B2B Lead Generation

CRM Daily explains the issues around lead tracking and what you do about it. CRM Daily: State of the Art Lead Tracking Although this article is well done, it misses a major point. CRM Daily explains the issues around lead tracking and what you do about it.

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. B2B marketers struggle with common challenges.

How Do You Define and Mine Modern Marketing?

Modern Marketing

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to improve ROI.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

BtoB Marketing. Why it’s great: The Arketi BtoB Marketing group maintains active conversations on all facets of B2B marketing, as discovered through relevant articles and blog posts from contributors and administrators of the group.

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation

Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards. Many CRM providers, database gurus and a few agencies have developed preset forms to create dashboards.

Marketing Automation is Not Marketing Strategy

ViewPoint

Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

B2B Lead Generation

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Marketing Automation User Satisfaction: Clearly, There's Room for Improvement (and maybe a little vodka)

Customer Experience Matrix

CRM in particular has a vastly worse rating, but even email, Web analytics, and Web content management show more detractors and fewer promoters. This is similar to the BtoB study I cited last week , which found that just 26% of marketing automation users had fully adopted their system.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

The conference breaks out into two separate tracks for sales and marketing professionals, coming together to highlight the latest BtoB research and keynote sessions.

B2B Lead Generation: The Best of PowerViews

ViewPoint

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…).

PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. In the B2B realm, assuring marketing processes and marketing automation are connected to sales operations and sales automation/CRM systems.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. Who are the top B2B Marketing influencers on twitter?

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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B2B Lead Generation Blog: Sales Leads Are Too Valuable For Sales People Alone

B2B Lead Generation

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

87 New (Really) Marketing Automation Stats

Marketing Action

CRM, social, web, mobile), and (3) ease of use. BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013) . BtoB magazine, 2013 Lead Generation: Optimum Techniques for Managing Lead-Gen Campaigns , Nov 2013).

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Marketing technology (CRM systems, marketing automation). By Amanda F. Batista, Guest Post.

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B2B Lead Generation Blog: MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again!

B2B Lead Generation

« Why dont sales people update the CRM and what can be done about it? Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again!